Wissenschaftliche Literatur Development

Lisa Mackenrodt

Swahili Spirit Possession and Islamic Healing in Contemporary Tanzania

The Jinn Fly on Friday

Fern/Sehen: Perspektiven der Sozialanthropologie

This account embeds Swahili spirit possession and Islamic healing rituals into its particular geographical, cultural and historical context. It gives an overview of the historical development of the syncretistic Muslim-Swahili littoral in East Africa. A special emphasis is put on Afro-Arab history in relation to the development of Swahili culture and language. Traditional Muslim healers and their rituals form the central focus of this book. By presenting typical…

Stefanie Henkel

The Impact of Public Brands on the Development of Trust-based Cooperations between Public Institutions

MERKUR – Schriften zum Innovativen Marketing-Management

This dissertation presents a novel perspective on cooperation activities in the public sector by introducing the brand concept to support the efforts of public institutions in their attempt to successfully develop relationships with cooperation partners. In line with a current research stream in marketing science, the brand itself as well as the employee who represents a public brand are both considered to be important information carriers. The results of two experiments…

Moritz Mink

Value Creation in Business-to-Customer and Customer-to-Customer Relationships

Three Empirical Studies

MERKUR – Schriften zum Innovativen Marketing-Management

This book covers two very relevant occurrences of customer relationships: The classical dyadic relationships between providers and its customers (B2C) and the more recent customer-to-customer relationships (C2C). Owing to the tremendous increase in customer connectivity through the web 2.0 and social media, especially the latter is rapidly gaining importance.

As a start, we introduce three quantitative/behavioral characteristics of classical B2C relationships:…

Daniel Renjewski

An Engineering Contribution to Human Gait Biomechanics

Schriftenreihe naturwissenschaftliche Forschungsergebnisse

Walking is something we do every day without thinking much about it. Therefore it is surprising to learn, how little we know about mechanics and control of walking. This becomes obvious when you look at contemporary anthropomorphic walking machines, that are far from moving as dynamic as their human archetypes.

Reduced models are able to explain the general mechanics of human gait and unveil fascinating potential for novel control techniques. Still, they are…

Oliver Günter Lazar

Sino-German Communication Interferences in Intercultural Teamwork: A Postmodern Approach

Schriften zur Kulturwissenschaft

Previously, research on multinational teamwork with various nationalities and cultures involved, which looked at the aspect of communication, was largely based on the examination of specific facilitators and barriers to its communication. There it was found that multinational teams might have specific communication facilitators dependent upon the cultures involved. This is reflected in the theoretical development in the field of intercultural management, which gives…

Henrike Comes-Koch

Mixed Utterances in the Speech of German-English Bilingual Infants

PHILOLOGIA – Sprachwissenschaftliche Forschungsergebnisse

This book provides a detailed linguistic analysis of the mixed utterances produced by two German English bilingual children in their third and fourth year of life.

Starting with a critical review of the relevant questions currently discussed with respect to language mixing in bilingual first language acquisition, this book addresses issues such as the form and the function of mixed utterances in bilingual children’s speech (in comparison to bilingual adults’…

Henning Austmann

Corporate Social Responsibility und nachhaltige Entwicklung

Indigene Strategie-Typen und Gestaltungsansätze am Beispiel philippinischer CSR-Pioniere

Strategisches Management

Wie können Unternehmen in Entwicklungsländern im Rahmen ihres Kerngeschäftes einen Beitrag zur nachhaltigen Entwicklung ihres Umfeldes leisten? Welche Potentiale bietet das Konzept der gesellschaftlichen Verantwortung von Unternehmen (Corporate Social Responsibility; CSR) in diesem Kontext? Henning Austmann liefert Antworten auf diese Fragen, indem er die CSR-Kultur der Mitgliedsbetriebe des international renommierten CSR-Unternehmensverbandes „Philippine Business for…

Joseph Gimunta Mahiri

Spatial Analysis of Solar Water Desinfection (SODIS) and Household Water Management in Slums

A Case Study of Kibera Slum, Nairobi, Kenya

GEOGRAPHICA – Schriftenreihe Geowissenschaften und Geographie

Water is a basic need. But due to hydrological, climate, social and political reasons is not available everywhere in the same quantity and quality. According to the World Health Organization report, approximately 1.1 Billion people, which represent 17% of the global population lack access to safe and adequate drinking water. Unsafe drinking water is one of the reason for high morbidity and mortality, especially of children and elderly people. Contamination of water very…

Rainer Matischek

Real-Time Communication MAC Protocols for Wireless Sensor Networks

For Automotive and Industrial Applications

Schriftenreihe technische Forschungsergebnisse

The ongoing integration and miniaturization of computing and wireless communication devices has enabled a multitude of new applications. While the most obvious example of the advance of the last few years is the mobile phone, another promising wireless application is emerging from a recent field of research, „Wireless Sensor Networks“ (WSN). These networks comply with the idea of ubiquitous computing by integrating distributed computing devices into the environment, where…

Matthias Handrich

The Power of Co-Creation

Managing Customer Co-Creation of Technology-Based Services

Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis

Customer co-creation has become the next frontier in service and innovation management. Driven by the rise of the internet customers can actively engage in the development and delivery of products and services thereby taking innovation to the next level. The recent success of social media platforms and e-commerce shops impressively document the popularity of co-created technology-based services.

Despite this high practical relevance the concept of customer…