Wissenschaftliche Literatur Behaviour

Inga Peyrat

Mykotoxin-Risikomanagement zur Verbesserung des gesundheitlichen Verbraucherschutzes vor Deoxynivalenol an Weizen

Eine Akzeptanzanalyse in der niedersächsischen Landwirtschaft

Schriftenreihe agrarwissenschaftliche Forschungsergebnisse

Ein Ziel innerhalb des Forschungsvorhabens besteht darin, einen Ansatz zur Verbesserung des Mykotoxin-Risikomanagements, welches das Mykotoxin-Risiko in der niedersächsischen Getreide-Wertschöpfungskette deutlich reduziert, zu entwickeln und zu evaluieren. Neben einer Verbesserung des Verbraucherschutzes soll durch das Risikomanagement von DON an Weizen auch die Wettbewerbsfähigkeit niedersächsischer Getreideproduzenten und die Erhöhung der Transparenz für Produzenten,…

Stephanie Pratsch

The Role of Aspirations in Negotiation

Schriftenreihe zum Verhandlungsmanagement

Buyer-seller negotiations have significant impact on a company’s profitability, which makes practitioners aim at maximizing their performance. One lever for increasing bargaining performance is to pursue a clearly defined aspiration, i.e. one’s most desired outcome. In this context, the author explores the role of such aspirations in the three negotiation phases: preparation, bargaining, and striking a deal. She investigates determinants of aspirations, unintended…

Lydia Eva-Maria Todenhöfer

Participation Patterns of Sharing Systems

A Cross-Sectoral Comparison of the Drivers of Demand and Supply in the Sharing Economy

MERKUR – Schriften zum Innovativen Marketing-Management

In recent years, the sharing economy has evolved into a mass phenomenon that now alters the daily routine of millions of users and influences both consumption behaviour and market dynamics. At the same time academic and practical knowledge of how to successfully design, launch and run a sharing economy business is noticeably failing to keep pace with the demands that the sector requires.

In this context, Lydia Eva-Maria Todenhöfer investigates the crucial…

Robert Celec (Ed.)

Challenges of Modern Society From Different Perspectives

EUB. Erziehung – Unterricht – Bildung

The book »Challenges of Modern Society From Different Perspectives« presents eight contributions of twenty authors, which deal with different current thematics connected with the influence of modern social phenomenon on the individual’s development.

By flipping through individual chapters, we can get a glimpse of parental identification of interests for mathematics of their children and therefore come across different open questions that guide us in this…

Bertrand Michel Pamfouet Kemtie

(Non-)Signature and Ratification of Multilateral Regional Agreements

An Explanation of States‘ Behavior in the African Union

Schriften zur internationalen Politik

(Non-)signature and ratification of multilateral treaties has become a major policy concern. Its relevance to the African Union is rising since the 66th Ordinary Session of the Council of Ministers.

Even though scholars have discussed how domestic factors and state’s openness shape treaty approval, the behavior of African states has been hitherto ignored. The author shows that Africa’s omission from international relations’ research is ill-informed,…

Cedric Münzing

IPO Underpricing

Behavioral Explanations for Positive Initial Return

Finanzmanagement

When companies go public, average prices of common shares go up on the first trading day. What sounds like a marvelous investment opportunity, raises the question why issuers are willing to “leave money on the table.? This study presents a new approach based on irrational human behavior (e.g., prospect theory and herd behavior). Using a new data set of German equity offerings, the empirical test shows compelling support for the new approach. The control analysis covers a…

Werner Neunzig

Einfluss persuasiver Kommunikation auf Einstellung und Verhalten bei älteren Konsumenten

Theoretische Bestandsaufnahme und empirische Analyse

MERKUR – Schriften zum Innovativen Marketing-Management

Die Anforderungen an die Marketing- und Unternehmenskommunikation haben sich durch die Überalterung der Gesellschaft dramatisch verändert. Dennoch wird die Zielgruppe 50plus von vielen Branchen bisher ignoriert oder nicht adäquat bedient. Wissensdefizite und mangelnde praktische Erfahrung im Umgang mit älteren Konsumenten führen dazu, dass diese sich durch die Werbung nicht richtig angesprochen fühlen.

Ausgehend von einem Überblick über den aktuellen Stand der…

David Buttelmann

Understanding Different Components in Intentional Action

How Understanding Others‘ Mental States Helps to Learn From Others and Predict Their Behaviour

Schriften zur Entwicklungspsychologie

“Is there a human-specific understanding of others’ intentional actions?

It is important to answer this question since this understanding might be seen as the prerequisite for the development of sophisticated forms of social learning that then facilitated the development of human unique culture. The current study investigated whether great apes, like humans, interpret others’ actions in terms of the underlying mental states. In a series of studies, a variety…

Hans Rüdiger Kaufmann (Hrsg.)

International Customer Behaviour and Retailing Research

2nd CIRCLE Conference Proceedings

Studien zum Konsumentenverhalten

New trends in consumer behaviour triggered by international macro-environmental changes are indispensable sources for internationalisation strategies of global, multinational and small and medium sized enterprises (SMEs). Young researchers formed an international network and presented their findings on a variety of topics and industries on the 2nd CIRCLE conference hosted by the Institute of Entrepreneurship of the University of Applied Sciences Liechtenstein.…

Ildiko Némethová, Daniela Breveníková, Troy B. Wiwczaroski, Borka Richter, Mária Bláhová

Global Business Practices: Communication, Leadership, Negotiations, and Ethics

Probleme und Chancen der Globalisierung

Global Business Practices: Communication, Leadership, Negotiations, and Ethics recognises the multinational and multicultural world of the twenty-first century and focuses on developing culturally sensitive cosmopolitan leaders with a global mindset who function as effective and ethically responsible global communicators and negotiators capable of creating cultural synergies and leading cultural change in organisations. This type of a global leader is in great demand and…