Wissenschaftliche Literatur Lifestyle

Robert Celec (Ed.)

Some current elements of health awareness through the prism of food, exercise and education

EUB. Erziehung – Unterricht – Bildung

The scientific monograph titled „Some Topical Elements of Health Awareness through the Prism of Nutrition, Exercise and Education“ connects several topical issues in the field of nutrition and exercise that are present today. These are explored by the authors, from their perspective, in the search for a better quality of life. In this respect, the authors take into account the fact that education and exercise represent the basis that enables an in-depth consideration of…

Wolfgang Rumpf

100 Jahre Pop

Essays zur Geschichte der populären Musik: Von den Comedian Harmonists bis zu Amy Winehouse

Schriften zur Kulturgeschichte

Üblicherweise beginnt die Geschichtsschreibung über Populäre Musik mit dem Rock’n’Roll, Elvis Presley, Bill Haley und den Halbstarkenkrawallen in den 1950er Jahren. Dieser Band setzt früher an, in den Jahren vor dem 1. Weltkrieg, als das Grammophon und die ersten Schallplattenimporte aus den USA Ragtime und Shimmy nach Europa brachten.

Erste Momente von Massenkultur und Kollektivkonsum entstehen in den Großstädten Berlin oder Paris, in den 1920ern kommen die…

Sijing Zhou

English in Chinese Popular Culture

Discourses of TV Commercials, Popular Music and Entertainment TV Shows

PHILOLOGIA – Sprachwissenschaftliche Forschungsergebnisse

In the past few decades, a number of studies have addressed various aspects of English in China. Although few studies to date have investigated English in Chinese pop culture, the influence from Western culture and the English language on Chinese culture cannot be ignored. Thus, focusing on English in Chinese pop culture is an appropriate and significant topic.

First, surveying the history of English development in China and exploring the current roles and…

Anita Hökelmann, Notger Müller, Kerstin Witte, Thomas Wolbers (Eds.)

Active Healthy Aging

Proceedings of the International Conference of Sports and Neuroscience „Active Healthy Aging, AHA 2015“, 2nd–5th September, Magdeburg, Germany

Schriften zur Sportwissenschaft

This question has been of interest to mankind for a long time. The average lifetime has grown constantly across the last 150 years; however, what really matters is a long healthy life span.

But what is to do?

Normal aging is associated with the decline of physical and cognitive abilities along with structural and neurophysiological changes in the brain and the remainder of the body.

Lifestyle factors such as physical activity, education…

Grazyna Liczbinska

Lutherans in the Poznan province

Biological dynamics of the Lutheran population in the 19th and early 20th centuries

HERODOT – Wissenschaftliche Schriften zur Ethnologie und Anthropologie

In contrast to the Lutheran communities of Western Europe, those settling in the Poznan province were culturally very diverse in terms of roots, traditions, customs, habits, lifestyles, and wealth. In Germany they were members of different local churches. On coming to the Poznan province, they brought with them religious practices characteristic of the various German states and regions. Moreover, their cultural heterogeneity and the proximity of Catholics could facilitate…

Inga Höhne

Radionutzung im Kontext von Lebensstilen

Eine empirische Studie über das Mediennutzungsverhalten am Beispiel des Ballungsraums Berlin

SOCIALIA – Studienreihe soziologische Forschungsergebnisse

Medienforscher, Journalisten, Programmstrategen und Mediaplaner stellen sich immer wieder die Frage, wer die Hörer sind, die ein Radioprogramm verfolgen, was diese sich von der Nutzung versprechen, in welchen Situationen sie ein- und warum sie umschalten. Eine auf Zielgruppen zugeschnittene Programmgestaltung kann aber nur erfolgreich sein, wenn die Hörer nicht bloß als Marktanteile verstanden werden, sondern als Personengruppen, die mit der Zuwendung zu diesem Medium…

Manuel Lérida

A Bicultural Management Model for Internationalising SMEs

Using the Example of 2^nd Generation Spanish Specialists in Germany

Strategisches Management

Objective of this book is to demonstrate a new strategic approach; the use of 2nd generation bicultural experts as competitive advantage for internationalising SMEs. The approach described in this book is, on one hand, based on the example of 2nd generation Spanish experts in Germany and on the other hand, concentrates on the example of Spanish small and medium sized enterprises, which want to expand their businesses into the German markets. [...]

Karsten Brandt

Fat Metabolism and the Control of Food Intake

Schriftenreihe naturwissenschaftliche Forschungsergebnisse

Obesity and overweight are increasing at epidemic proportions in the US, Europe, and much of the world and the real culprit is a changing environment that promotes a sedentary lifestyle and overfeeding. Several animal, clinical, and epidemiological studies suggest that dietary fat plays a major role in the development of overfeeding and obesity. Therefore, it is imperative to understand the physiological mechanisms that control food intake and particularly mechanisms…