Sijing Zhou English in Chinese Popular Culture
Discourses of TV Commercials, Popular Music and Entertainment TV Shows
PHILOLOGIA – Sprachwissenschaftliche Forschungsergebnisse, Band 245
Hamburg 2019, 158 Seiten
ISBN 978-3-339-11064-0 (Print)
ISBN 978-3-339-11065-7 (eBook)
In the past few decades, a number of studies have addressed various aspects of English in China. Although few studies to date have investigated English in Chinese pop culture, the influence from Western culture and the English language on Chinese culture cannot be ignored. Thus, focusing on English in Chinese pop culture is an appropriate and significant topic.
First, surveying the history of English development in China and exploring the current roles and functions of English in China are important. China has a long history of English-Chinese contact, over 450 years. The first contact between British traders and the Chinese was in 1637, with the arrival of four ships in Macao and Canton. Historical records indicate Chinese pidgin English emerged around 1751 and was used along the east coastal area for communication and trade between Chinese and foreigners over the next 200 years before the founding of the People's Republic of China (PRC) in 1949.
After 1949, English usage has gone through dramatic ups and downs because of political changes. Since the beginning of the Open Door Policy in 1979, Chinese people have been exposed to the outside world to the greatest extent. Globalization has brought business, technology, Western culture, and the modern lifestyle and, of course, has made English, the international language, increasingly popular in China. Over the last several decades, English has gradually gained unprecedented power and strength in China in the educational and pop culture domains, a significant development in an Expanding Circlecountry like China.
SchlagworteChinese Chinesisch Code-Switching Commercials Communication Discourse Diskurs Englisch English Entertainment Linguistics Linguistik Media Media Studies Medien Music Musik Populärkultur Popular Culture TV Shows Werbung
Ihr Werk im Verlag Dr. Kovač
Möchten Sie Ihre wissenschaftliche Arbeit publizieren? Erfahren Sie mehr über unsere günstigen Konditionen und unseren Service für Autorinnen und Autoren.