Wissenschaftliche Literatur Language Contact

Eine schlagwortbasierte Auswahl unserer Fachbücher  3 Bücher 

Verbal Modalities in Corporate Publications (Dissertation)

Verbal Modalities in Corporate Publications

A Cross-Cultural Approach

PHILOLOGIA – Sprachwissenschaftliche Forschungsergebnisse

In a time of globalization, business corporations have expanded their activities to the global market and communicate with local and global audiences competing with one another in terms of market share, financial investments, brand awareness, and audience trust. As national and corporate cultures meet and compete on various levels of business, a…

Communicative Mode Corporate Identity Corporate image Cross-Cultural Englisch Genre Analysis German Globalisation Globalization Hybridization Infosuasion Intercultural Language Contact Levels of Pragmatic Interpretation Modality Multi-Dimensional Analysis Perspectivation Perspectivisation Philologie Self-Portrayal Sprachwissenschaft Variation Website
Fixed Expressions in Cross-Linguistic Perspective (Sammelband)

Fixed Expressions in Cross-Linguistic Perspective

A Multilingual and Multidisciplinary Approach

Schriften zur Vergleichenden Sprachwissenschaft

When approaches linking language to other cognitive and behavioural phenomena, culture, the environment and society are flourishing, the strength and momentum of phraseological studies in recent years is hardly surprising given the nature of ist object of study. Fixed expressions include proverbs, bearers of timeless „truths“, judgments or…

Contrastive Language Figurative Language Fixed Expressions Formulae Idioms Language and Culture Language Contact Linguistics Linguistik Proverbs Sprachwissenschaft Translation