Unsere Literatur zum Schlagwort Language Contact

Eine schlagwort­basierte Auswahl unserer Fachbücher

Verbal Modalities in Corporate Publications (Dissertation)

Verbal Modalities in Corporate Publications

A Cross-Cultural Approach

PHILOLOGIA – Sprachwissenschaftliche Forschungsergebnisse

In a time of globalization, business corporations have expanded their activities to the global market and communicate with local and global audiences competing with one another in terms of market share, financial investments, brand awareness, and audience trust. As national and corporate cultures meet and compete on various levels of business, a…

Corporate Identity Englisch German Globalisation Globalization Language Contact Philologie Sprachwissenschaft Variation Website
Fixed Expressions in Cross-Linguistic Perspective (Sammelband)

Fixed Expressions in Cross-Linguistic Perspective

A Multilingual and Multidisciplinary Approach

Schriften zur Vergleichenden Sprachwissenschaft

When approaches linking language to other cognitive and behavioural phenomena, culture, the environment and society are flourishing, the strength and momentum of phraseological studies in recent years is hardly surprising given the nature of ist object of study. Fixed expressions include proverbs, bearers of timeless „truths“, judgments or…

Idioms Language Contact Linguistics Linguistik Sprachwissenschaft Translation
Lost in Translation? An Analysis of the Role of English as the Lingua Franca of Multilingual Business Communication (Doktorarbeit)

Lost in Translation? An Analysis of the Role of English as the Lingua Franca of Multilingual Business Communication

PHILOLOGIA – Sprachwissenschaftliche Forschungsergebnisse

The study explores the influence of English as a lingua franca on multilingual business texts, in the context of the growing Americanisation of German business communication. It is based on the central hypothesis that the dominance of lingua franca English leads to a convergence with Anglophone text conventions in translations into German. This…

Deutsch Englisch English German Kontrastive Pragmatik Lingua Franca Mehrsprachigkeit Multilingualism Sprachkontakt Sprachwandel Sprachwissenschaft Textlinguistik Translation Studies
 

Literatur: Language Contact / Eine Auswahl an Fachbüchern aus dem Verlag Dr. Kovač