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Wissenschaftliche LiteraturTeaching culture

Eine Auswahl unserer Fachbücher

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The Impact of Culture on Preferences for E-learning Systems in Higher Education (Doktorarbeit)Zum Shop

The Impact of Culture on Preferences for E-learning Systems in Higher Education

A Comparison between China and Germany

Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis

As an international student in Germany, the author is part of a large community: more students than ever decide to study abroad. However, learning orientation and cultural adaptation issues are unavoidably associated with study abroad. An important option to address the problems is e-learning.

The present study verifies the German and Chinese students?…

BetriebswirtschaftslehreCausal relations between cultural standards and preferencesChinaComparison of German and Chinese cultural standardsComparison of German and Chinese teaching / learning culturesCultural standardsE-LearningE-learning systems in higher educationFocus groupsGermanyLearning cultureQuestionnaire surveyStructural equation modelingStrukturgleichungsmodellStudent‘s preferences for e-learning systemsTeaching culture
A Student Satisfaction Model for Higher Education Providers (Dissertation)Zum Shop

A Student Satisfaction Model for Higher Education Providers

Based on the Example of the Universities of Applied Sciences in Austria

MERKUR – Schriften zum Innovativen Marketing-Management

This study examines how overall student satisfaction in Austrian Universities of Applied Sciences can be broken down into dimensions of the student’s learning experience. The book proposes a student satisfaction model for actual students in Austria taking an economic diploma course. The author demonstrates that in addition to the academic and pedagogic quality of…

BetriebswirtschaftslehreBeziehungsmanagementBologna-ProzessConsumer AcceptabilityHochschulmarketingKundenzufriedenheitMarketingNon Profit MarketingTeaching culture