Technology

Marek Krawiec / Joanna Kic-Drgas (eds.)

Foreign Language Learning and Teaching in Theory, Practice and Research

LINGUA – Fremdsprachenunterricht in Forschung und Praxis

The volume Foreign Language Learning and Teaching in Theory, Practice and Research is a collection of articles written by scholars representing different academic centres in the world. It discusses various aspects from the field of foreign language education and provides theoretical and empirical evidence on selected notions of teaching and learning foreign languages, including language for specific purposes. The contributors to this volume and the aspects which […]

Leyla Aydemir (ed.)

Applied Social Science Research

SOCIALIA – Studienreihe soziologische Forschungsergebnisse

Benjamin Korsmeier

Establishing Strategic Fit in the Positioning of Logistics Service Providers

An Evaluation of Repositioning Potentials with a Special Focus on Technologies

Logistik-Management in Forschung und Praxis

Logistikdienstleister müssen sich ständig wechselnden Marktgegebenheiten (z.B. sich ändernde Kundenwünsche, neue Regularien, Marktverdrängung) anpassen. Gleichzeitig ergeben sich jedoch auch Chancen, welche z.B. aus technologischem Fortschritt oder neuen Marktpotentialen resultieren. Die Untersuchung konnte zeigen, dass Logistikdienstleister die sich neu ergebenden Möglichkeiten nicht immer erfolgreich nutzen können. Ein Grund hierfür könnte sein, dass Ihre Positionierung […]

Sijing Zhou

English in Chinese Popular Culture

Discourses of TV Commercials, Popular Music and Entertainment TV Shows

PHILOLOGIA – Sprachwissenschaftliche Forschungsergebnisse

In the past few decades, a number of studies have addressed various aspects of English in China. Although few studies to date have investigated English in Chinese pop culture, the influence from Western culture and the English language on Chinese culture cannot be ignored. Thus, focusing on English in Chinese pop culture is an appropriate and significant topic.

First, surveying the history of English development in China and exploring the current roles and […]

Robert Celec (Ed.)

Challenges of Modern Society From Different Perspectives

EUB. Erziehung – Unterricht – Bildung

The book »Challenges of Modern Society From Different Perspectives« presents eight contributions of twenty authors, which deal with different current thematics connected with the influence of modern social phenomenon on the individual’s development.

By flipping through individual chapters, we can get a glimpse of parental identification of interests for mathematics of their children and therefore come across different open questions that guide us in this […]

Philipp Spreer

The Adoption of Interactive Service Technologies

Empirical Evidence from the Retail Industry

MERKUR – Schriften zum Innovativen Marketing-Management

Digitization is assumed to be the most far-reaching social and economic revolution since time immemorial and highly impacts the appearance of brick-and-mortar retailing. Interactive service technologies are expected to be particularly promising elements of the digital transformation in retailing. However, these approaches have not made a substantial breakthrough yet. This book explains why the adoption of technology users is not as evident as assumed. It significantly […]

Leyla Aydemir (ed.)

Migration, Politics, Violence and Women‘s Studies

SOCIALIA – Studienreihe soziologische Forschungsergebnisse

The development of science, research and technology depends on international knowledge transfer. Because of that, the studies that technical and natural sciences have done in collaboration with social and human sciences are inevitable in order to find solutions to the current social problems and to meet the expected needs.

Current social questions can no longer be resolved solely with the work of natural sciences, but they also need research in the social and […]

Kiryl Kascian

Legal Framework for SMEs as a Structural Factor for Regional Development

A Case-Study of Techonology Park-Based Innovative SMEs in Bremen, Gdansk and Klagenfurt

Studienreihe wirtschaftsrechtliche Forschungsergebnisse

The EU steadily aims to increase its economic competitiveness so that it is capable to successfully stand the existing economic challenges and to maintain economic, territorial and social cohesion. The accomplishment of these goals is connected with the completion of the EU internal market which is regarded as “a system of open and competitive markets?. This implies the enhanced cooperation of the involved actors on the EU, national and regional levels. This cooperation […]

Inga Peyrat

Mykotoxin-Risikomanagement zur Verbesserung des gesundheitlichen Verbraucherschutzes vor Deoxynivalenol an Weizen

Eine Akzeptanzanalyse in der niedersächsischen Landwirtschaft

Schriftenreihe agrarwissenschaftliche Forschungsergebnisse

Ein Ziel innerhalb des Forschungsvorhabens besteht darin, einen Ansatz zur Verbesserung des Mykotoxin-Risikomanagements, welches das Mykotoxin-Risiko in der niedersächsischen Getreide-Wertschöpfungskette deutlich reduziert, zu entwickeln und zu evaluieren. Neben einer Verbesserung des Verbraucherschutzes soll durch das Risikomanagement von DON an Weizen auch die Wettbewerbsfähigkeit niedersächsischer Getreideproduzenten und die Erhöhung der Transparenz für Produzenten, […]

Markus Lilienthal

Cloud Pricing and Management

Electronic Commerce, Marketing & Finance

Cloud Computing ist nicht nur eine Technologie, sondern auch sehr stark wachsender Markt. Mit Cloud Computing werden Rechenressourcen zu einer flexiblen, stundenweise abrechenbaren Dienstleistung. Nicht nur große Unternehmen, sondern auch Privatkunden und kleinere Unternehmen werden in die Lage versetzt, bei Bedarf auf umfangreiche Rechenleistung zurückzugreifen. Cloud Computing hat das Potenzial, den IT-Markt tiefgreifend zu verändern. [...]