Strategic Orientation
Wissenschaftliche Fachliteratur
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Christine Freye
Strategic Thinking in Purchasing and Supply Management (PSM)
Development of a Strategic Thinking Model to Encourage Strategic Orientation
Strategic thinking is widely regarded as a critical capability for creating value and navigating uncertainty in purchasing and supply management (PSM). Despite its recognized importance, the concept remains fragmented, ambiguously defined and insufficiently understood. This book addresses this gap by developing and empirically validating a comprehensive model of strategic thinking in PSM.
Drawing on the claims for […]
Tatiana Romanova Stettler
Firm-Level Strategic Orientation and Performance
A Synthesis and Extension of the Knowledge Base on Entrepreneurial, Market and Learning Orientation
Should a firm stay focused or should it rather adopt a broader strategic perspective? This book summarizes and extends the existing knowledge base on entrepreneurial, market, and learning orientation. Building on multiple theoretical perspectives, empirical evidence from prior studies, as well as on survey and archival data collected in two economic contexts, performance effects from individual orientations, their dimensions and combinations […]
Simone A. Schweiger
The Effectiveness of Firms‘ Strategic Orientations
Investigating Multiple Theoretical Perspectives
Wissenschaftler unterscheiden verschiedene strategische Orientierungen von Firmen: Entrepreneurial, Market, Learning und Innovation Orientation. In Kombination repräsentieren diese Orientierungen den Wertbeitrag eines Unternehmens im Hinblick auf die Märkte, in denen es agiert, wo es seine Ressourcen einsetzt und welche Verhaltensweisen es dabei an den Tag legt. Das Buch liefert Einblicke in die Effektivität von strategischen […]