Wissenschaftliche Literatur E-Commerce
Eine Auswahl unserer Fachbücher
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Zum ShopSiham El Kihal
Product Return Management in Online Retailing
Electronic Commerce, Marketing & Finance
Online retailers are challenged by high return rates and the associated return costs. At the same time, they do not know whether their efforts should end with policy formulation, or if subsequent active return management has the potential to further improve profits. They also face several challenges when deciding on how to manage product returns, e.g., how to deal with abusive customers, or what to consider when implementing marketing activities and whether these could…
Customer ManagementE-CommerceOnline-MarketingOnline-WerbungOnline RetailingProduct ReturnsRetailingReturn ManagementReturn RatesReturns
Zum ShopDaniel M. Ringel
Creating Insights in Large Markets
Electronic Commerce, Marketing & Finance
Today, firms face large and complex markets, in which they must make strategic and tactic decisions. However, their ability to make informed decisions is limited. First, they lack access to comprehensive data regarding the large markets in which they operate. Second, even in cases in which such data are available, traditional analysis methods in marketing cannot adequately address the vast quantities of data points involved thousands of consumers, firms, and products.…
Asymmetric CompetitionBig DataCannibalizationCompetitive AnalysisCompetitive Market StructureConsideration SetsMarketingNew Product SuccessOnline Consumer SearchOverlapping ClusteringPrice-Comparison SitesSource of Market ShareViasualization and MappingHäufige Schlagworte im Fachgebiet Betriebswirtschaft