The affluent consumer of today has experienced particular consumer socialization and is looking for smart and sustainable products, which give pleasure to him. Those everyday products combine luxury and sustainability and are ennobled by their traditional style, the sophisticated material etc. The product spectrum ranges from French gourmet lentils, forged bread knives to the Eames lounge chair. What all these products have in common is that they obey certain criteria and have features that help to identify them as such. What those features are, what New luxury has to do with sustainability, who is buying these products, why it did come to a renaissance of study of commodities and a return to "good old things" – these questions are answered in this book to anyone who needs or wants to be well versed in luxury, sustainable consumption and consumption trends.
about this book deutsch englishLuxury has a long tradition. The products have a focus on form and material wealth and by that distinguish its owner demonstratively. However, such products are, from some consumer groups bought increasingly less often due to their opulence and extravagance.
keywordsFair Trade Konsum Konsumentenverhalten Konsumtrend Luxus Manufactum Marketing Nachhaltigkeit Produktgestaltung Soziologie Umweltbewusstsein Warenkunde Wertewandel
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