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Wissenschaftliche LiteraturanalysisKultur, Kunst & Musik

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Self-Perception of Japanese Identity and its Perception by Others (Dissertation)Zum Shop

Self-Perception of Japanese Identity and its Perception by Others

Nihonjinron and its Impact on Business Relations Between European and Japanese Companies

Schriften zur Kulturwissenschaft

For many European companies it is still challenging to establish successful relations with Japanese business partners and clients in the long run. Albeit the Japanese government has reduced many trade barriers, foreign enterprises still seem to experience plenty of other hindrances. Some of these obstacles appear to be influenced by a stereotype thinking…

Anthony GiddensIdentitätIdentityIntercultural CompetenceInterkulturelle KompetenzJapanese historyJapanische GeschichteJapanologieMarketingNihonjinronOnline-UmfrageQualitative content analysisQualitative InhaltsanalyseStrukturationstheorieSurvey researchTheory of structuration
Gardening Magazines on the British Market (Dissertation)Zum Shop

Gardening Magazines on the British Market

A Cultural Studies Analysis

Schriften zur Kulturwissenschaft

Based on Bourdieu‘s theory that social distinction manifests itself in all spheres of life and guides our daily habits and decisions, this thesis tries to demonstrate that British gardening magazines reflect British society.

With this central theme in view, an analysis of the primary sources, i.e. the magazines themselves, has been carried out. It…

Britische GesellschaftEnglische GärtenGartenzeitschriftenHobbygärtnerKulturwissenschaftSpecial interest titleZeitschriftenanalyse