Stefanie RudolphGardening Magazines on the British Market

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Based on Bourdieu‘s theory that social distinction manifests itself in all spheres of life and guides our daily habits and decisions, this thesis tries to demonstrate that British gardening magazines reflect British society.

With this central theme in view, an analysis of the primary sources, i.e. the magazines themselves, has been carried out. It investigated who the various magazines are aimed at - both with regard to the socio-economic situation and the gardening attitude of the target group (or groups). The analysis moreover wants to present a snapshot-like picture of what is available on the gardening magazine market in Britain.