Dissertation: Entrepreneurial Management

Entrepreneurial Management

Ein Beitrag zum Entrepreneurship in der Unternehmung

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Nachhaltigkeits-Management – Studien zur nachhaltigen Unternehmensführung, volume 13

Hamburg , 274 pages

ISBN 978-3-8300-7429-8 (print) |ISBN 978-3-339-07429-4 (eBook)

About this book deutschenglish

In the long run, a company in competitive markets is successful if it continuously improves ist well-established products and at the same time creates new products for the customer benefits. Compared to their competitors those processes must be faster and more effective and above all have to produce an organizational competence of the company which is hardly to identify and thus to imitate by competitors. In the context of an Entrepreneurial Management the author shows different ways to create such competitive advantages.

Objective of the Entrepreneurial Management is to kindle the entrepreneurial initiative in every employee of the company: Not only the top-management and the research and development department are asked, but also all other departments with their creative employees. They have to be integrated in the very important processes of exploration, valuation and exploitation of new market opportunities.

The aim in the process of exploration is to generate as many proposals and inventions as possible by employees of different departments and hierarchic levels. The entrepreneurial initiative can be analysed and put in concrete terms by the initiator alone or within creative groups. To promote ist innovation productivity the company has to establish supportive organizational structures, leadership behaviour, incentive systems and employee competences.

Objective in the process of valuation is the identification of promising proposals by a scoring model. In a multistage go-no decision-process those prototypes are selected which remain superior in final market test.

In the process of exploitation the successful prototypes are produced and marketed. The focus is on the transparent calculation of the bonus for the creative initiators which has to correspond with the profit finally achieved by their explorations. Another focus is on the organizational combination of experiences made in production and marketing with the experiences made in the different valuation commissions. This organizational cooperation creates the capacity of the company to improve steadily ist skills in exploration, valuation and exploitation of new market opportunities.

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