Juri BehlerKritische Erfolgsfaktoren der wertschöpfungsorientierten Strategie im industriellen Service 4.0

About this book deutschenglish

Industry 4.0 has clear, far-reaching significance in the current age. The newest digital technologies are also opening up lucrative opportunities for the service economy. In the context of service transformation, the value chain-oriented strategy represents the most advanced growth strategy to date. Based on the typology of Bruhn et al., it is characterized by the following four features: a high degree of service immateriality, a high degree of individuality, a high degree of integration within the customer’s value chain, and a high degree of cooperation with the other participants in the service ecosystem. In the age of IoT, Big Data, cloud and edge computing, and analytics, the value chain-oriented strategy takes on a new form which is determined by these new technological opportunities.

Critical Success Factors of the Value-Added Strategy in Industrial Service 4.0 highlights the 38 critical success factors vital to a company's success or failure in strategy implementation. These success factors are identified under the following categories: Acceptance, Customer Satisfaction, Investments, Partner Management in the Service Ecosystem, People, Talent Management, Organizational Structures, Leadership, Development and Innovation, Strategic Specifics, and Processes.

The book is based broadly on the resource-oriented approach of the strategic management theory. It presents concrete recommendations for management practice and discusses the implications of the findings for further research. It also explores, in detail, the concepts of:

• Industrial Service 4.0
• Servitization
• Success factor research

Ihr Werk im Verlag Dr. Kovač

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