Coverabbildung: Dissertation, „Empirical B-to-B Marketing Research – A Literature-based Analysis of the Period Between 1983 and 2012“ von Natalie Kienzle

Natalie Kienzle Empirical B-to-B Marketing Research – A Literature-based Analysis of the Period Between 1983 and 2012

- in englischer Sprache -

Hamburg 2016, 224 pages

About this book

Business-to-Business (B-to-B) marketing has become an essential research discipline in the marketing science. This has increased the necessity to review the existing literature not only with regard to investigated topics but in regard to the applied methodology as well, as the methodology constitutes the foundation of every research discipline and indicates the scientific maturity level.

Since existing literature reviews merely give a partial analysis of the methodology, the purpose of this study is to provide a more comprehensive analysis in order to reveal methodological deficits and remarkable trends in the B-to-B marketing science.

Keywords

Authors‘ Adjusted Appearance B-to-B Marketing Authorships B-to-B Marketing Topics B2B Business-to-Business Content Analysis Inhaltsanalyse Marketing Methodik Methodological Literature Review Publishing Productivity Research Methods Status Quo Analyse

Bibliography

Author	Natalie Kienzle
Title	Empirical B-to-B Marketing Research – A Literature-based Analysis of the Period Between 1983 and 2012
Further Details
Pages	224
Year of Publication	2016
Publication Date	27.09.2016
Place	Hamburg
ISBN (Print)	978-3-8300-9279-7
eISBN (eBook)	978-3-339-09279-3
Series	Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis
Volume	463

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Weitere Exportformate für Katalogisierung und Zitation

MARC 21

=020  978-3-8300-9279-7
=100  Natalie Kienzle
=245  10$aEmpirical B-to-B Marketing Research – A Literature-based Analysis of the Period Between 1983 and 2012
=264  Hamburg : $bVerlag Dr. Kovač, $c2016
=490  0Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis
=300  224 Seiten
=650  Marketing
=650  Business-to-Business
=650  Inhaltsanalyse
=650  Methodik
=650  Methodological Literature Review
=650  Research Methods
=650  Status Quo Analyse
=650  Content Analysis
=650  Authors‘ Adjusted Appearance
=650  Publishing Productivity
=650  B-to-B Marketing Topics
=650  B-to-B Marketing Authorships
=650  B2B
=650  : Betriebswirtschaft
=650  : Unternehmensführung & Organisation

MARC 21 herunterladen

BibTeX

@book{kienzle2016-empirical,
  author    = {Natalie Kienzle},
  title     = {Empirical B-to-B Marketing Research – A Literature-based Analysis of the Period Between 1983 and 2012},
  year      = {2016},
  publisher = {Verlag Dr. Kovač},
  series    = {Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis},
  isbn      = {978-3-8300-9279-7},
  address   = {Hamburg},
  pages     = {224},
  fachbereich = {Betriebswirtschaft},
  fachgebiet  = {Unternehmensführung & Organisation},
  keywords    = {Marketing, Business-to-Business, Inhaltsanalyse, Methodik, Methodological Literature Review, Research Methods, Status Quo Analyse, Content Analysis, Authors‘ Adjusted Appearance, Publishing Productivity, B-to-B Marketing Topics, B-to-B Marketing Authorships, B2B},
}

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RIS (für EndNote, Zotero, Citavi …)

TY  - BOOK
AU  - Natalie Kienzle
TI  - Empirical B-to-B Marketing Research – A Literature-based Analysis of the Period Between 1983 and 2012
PY  - 2016
PB  - Verlag Dr. Kovač
T3  - Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis
SN  - 978-3-8300-9279-7
CY  - Hamburg
N1  - 224 Seiten
SP  - Fachbereich: Betriebswirtschaft
SP  - Fachgebiet: Unternehmensführung & Organisation
KW  - Marketing
KW  - Business-to-Business
KW  - Inhaltsanalyse
KW  - Methodik
KW  - Methodological Literature Review
KW  - Research Methods
KW  - Status Quo Analyse
KW  - Content Analysis
KW  - Authors‘ Adjusted Appearance
KW  - Publishing Productivity
KW  - B-to-B Marketing Topics
KW  - B-to-B Marketing Authorships
KW  - B2B
ER  -

RIS herunterladen

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