Sebastian SchweinfurthSocial Media in der Unternehmenskommunikation am Beispiel externer Corporate Blogs

About this book deutschenglish

The internet has had a huge impact on corporate communication. The internet offers a lot of opportunities – for everyone. Thus a completely new environment for a company’s communication has developed. Companies had to and still have to adapt to this new environment. Their interest in social media tools such as blogs, Twitter and Facebook is a result of this development. Together with companies using these tools we can witness a change in how companies communicate with their target groups: To communicate one-sided and flawless is no longer as demanded as interactive and authentic communication. As a an example of corporate social media communication this thesis explores the language in different corporate blogs. However it does not just describe corporate blogs’ features. It puts them in their social context.