Markus ErnstUse of Social Media in Innovation Management

About this book deutschenglish

The recent development of the Internet towards the Web 2.0 has fundamentally changed the way of communication and collaboration of individuals, organizations and firms. The diffusion and the implementation of Social Media have especially influenced companies’ research and development activities. Besides these so-called Social Media applications, Open Innovation is leading the way in challenging corporate innovation management. Up to now, little research has been done to link these research streams together.

This work provides a structural insight into different use cases of how corporate innovation management and especially the implementation of Open Innovation activities can be supported by the use of Social Media applications. In order to provide valuable contributions to research and practice, the author offers different theoretical aspects as well as empirical findings dealing with the interaction between Social Media and innovation management in a corporate context.

This book presents a unique framework which combines innovation management with Social Media by using the paradigm of Open Innovation. The author presents a collection of contributions addressing aspects of the internal use of Social Media, the integration of customers by using Social Media applications and the question how the integration and identification of lead users can be enhanced by the use of Social Media applications. Finally, general managerial implications are presented and starting points for future research are provided. Thus, this work addresses researchers as well as practitioners who are involved in the use of Social Media in innovation management.

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