Coverabbildung: Doktorarbeit, „Customer Relationship Management Practices in Emerging Economies“ von Bijan Khosravani

Bijan Khosravani Customer Relationship Management Practices in Emerging Economies

Name: Customer Relationship Management Practices in Emerging Economies A Case Study of Iran
Availability: InStock
Author: Bijan Khosravani
ISBN: 9783339144102

A Case Study of Iran

– in englischer Sprache –

Hamburg 2025, 274 pages

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About this book

Bijan Khosravani is an internationally experienced management consultant specializing in strategy, marketing, digital CRM, digital transformation, and ICT. Over the past 30 years, he has worked on numerous international projects and consulted organizations such as SAP AG, German Telecom, Vodafone, AEG Electrolux, LEO Pharma, and WestLB.

His expertise spans various European countries, the USA, and the Middle East, focusing on enhancing business strategy, marketing, sales, and CRM capabilities. Bijan has managed and executed over 50 international management and ICT projects. He has collaborated with both mid-sized businesses and PLCs in mainland Europe, the USA, the UK, and the UAE, including SAP AG, IDS Scheer, update.com, and Axon Global.

Additionally, Bijan is a visiting lecturer and supervisor at various renowned private universities and business schools in Germany and internationally. He teaches subjects such as international business management, strategic management, digital CRM, digital transformation, and international marketing.

Keywords

CRM Adoption CRM Strategy Customer Centricity Customer Relationship Management Digital CRM Digital Marketing Emerging Economies Iran Relationship Marketing Sales and Marketing Social Media Wirtschaftswissenschaft

Bibliography

Author	Bijan Khosravani
Title	Customer Relationship Management Practices in Emerging Economies
Subtitle	A Case Study of Iran
Further Details
Pages	274
Year of Publication	2025
Publication Date	26.05.2025
Place	Hamburg
ISBN (Print)	978-3-339-14410-2
eISBN (eBook)	978-3-339-14411-9
Series	MERKUR – Schriften zum Innovativen Marketing-Management
Volume	114
Language	english

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MARC 21

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=264  Hamburg : $bVerlag Dr. Kovač, $c2025
=490  0MERKUR – Schriften zum Innovativen Marketing-Management
=300  274 Seiten
=650  Customer Relationship Management
=650  Digital CRM
=650  Relationship Marketing
=650  Emerging Economies
=650  Sales and Marketing
=650  Digital Marketing
=650  Social Media
=650  Wirtschaftswissenschaft
=650  CRM Strategy
=650  CRM Adoption
=650  Customer Centricity
=650  Iran
=650  CRM Strategy
=650  CRM Adoption
=650  Customer Centricity
=650  : Betriebswirtschaft
=650  : Marketing & Absatz

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BibTeX

@book{khosravani2025-customer,
  author    = {Bijan Khosravani},
  title     = {Customer Relationship Management Practices in Emerging Economies: A Case Study of Iran},
  year      = {2025},
  publisher = {Verlag Dr. Kovač},
  series    = {MERKUR – Schriften zum Innovativen Marketing-Management},
  isbn      = {978-3-339-14410-2},
  address   = {Hamburg},
  pages     = {274},
  fachbereich = {Betriebswirtschaft},
  fachgebiet  = {Marketing & Absatz},
  keywords    = {Customer Relationship Management, Digital CRM, Relationship Marketing, Emerging Economies, Sales and Marketing, Digital Marketing, Social Media, Wirtschaftswissenschaft, CRM Strategy, CRM Adoption, Customer Centricity, Iran, CRM Strategy, CRM Adoption, Customer Centricity},
  language  = {english}
}

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RIS (für EndNote, Zotero, Citavi …)

TY  - BOOK
AU  - Bijan Khosravani
TI  - Customer Relationship Management Practices in Emerging Economies: A Case Study of Iran
PY  - 2025
PB  - Verlag Dr. Kovač
T3  - MERKUR – Schriften zum Innovativen Marketing-Management
SN  - 978-3-339-14410-2
CY  - Hamburg
N1  - 274 Seiten
SP  - Fachbereich: Betriebswirtschaft
SP  - Fachgebiet: Marketing & Absatz
KW  - Customer Relationship Management
KW  - Digital CRM
KW  - Relationship Marketing
KW  - Emerging Economies
KW  - Sales and Marketing
KW  - Digital Marketing
KW  - Social Media
KW  - Wirtschaftswissenschaft
KW  - CRM Strategy
KW  - CRM Adoption
KW  - Customer Centricity
KW  - Iran
KW  - CRM Strategy
KW  - CRM Adoption
KW  - Customer Centricity
LA  - English
ER  -

RIS herunterladen

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