Mariana StammEssays on Asymmetric Markets
Advertising, Collusion and Mobile Telecommunications
Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis, Band 294
Hamburg 2011, 148 Seiten
ISBN 978-3-8300-5811-3 (Print) |ISBN 978-3-339-05811-9 (eBook)
Zum Inhalt
In day-to-day business, managers are accustomed to think of their competitors as individuals who differ in size, cost structure and, for example, consumer appeal. Yet, most research in the field of industrial organization maintains the assumption of symmetry between firms. This book contains a collection of three essays that depart from this approach and explicitly account for the possibility of asymmetric market settings. The topics covered range from a game-theoretic study of the effect of persuasive advertising on pricing and market structure to two data-based surveys of the competitiveness of the oligopoly in the German market for mobile telephony.
Schlagworte
AdvertisingBetriebswirtschaftslehreCollusionGermanyHotelling GameIncreasing DominanceMobile TelecommunicationsMobilfunkMVNOOligopolyStructural EstimationVolkswirtschaftslehreIhr Werk im Verlag Dr. Kovač
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