Dissertation: Inside the Mind of Decision Makers

Samuel GrossenbacherInside the Mind of Decision Makers

Antecedents and Consequences of Managers‘ Mental Models

Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis, Band 225

Hamburg 2008, 254 Seiten

ISBN 978-3-8300-3821-4 (Print) |ISBN 978-3-339-03821-0 (eBook)

Zum Inhalt

Managers apply simplified representations of reality to make sense of their complex environment. These so called mental models influence decision-making and performance in organizations. In this study, the author discusses the theoretical foundations of mental models. Furthermore, a literature review of antecedents and consequences of individual managers’ mental models is provided. The literature review and the findings of three empirical studies shed light on the emerging field of managers’ mental models.

Schlagworte

Betriebswirtschaftslehre Decision-Making Decision Maker Marketing Mental Models Repertory Grid Technique Sales Force Strategic Decision Making Strategic Management

Ihr Werk im Verlag Dr. Kovač

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