Jörg HennigsStrategische Unternehmensnetzwerke in Theorie und Praxis
Erfolgsfaktoren eines netzwerkbasierten Managements von Marktpartnerschaften in der Energiewirtschaft
Strategisches Management, volume 124
Hamburg 2011, 436 pages
ISBN 978-3-8300-5995-0 (print) |ISBN 978-3-339-05995-6 (eBook)
About this book deutschenglish
Inspired by the steadily growing discussion around the phenomenon of human networks in science and professional practice the present study undertakes to investigate to what extent the research strategy of business networks can be adapted to the management of market partnerships in the energy sector and is suitable for facilitating the tasks and goals of an efficient network management. Especially in industrial branches with low customer contact intensity, there is great economic value in knowing about potential network partners who could serve as links to customers and the possibilities of customer development and of encouraging customers to participate in desired network activities.
I-CC: S29
ETDE - Energy Database-production no.: DE12G5278
Ihr Werk im Verlag Dr. Kovač
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