Corinna LutzOpen-Source Competitive Intelligence zur strategischen Analyse von Stakeholdern in der Automobilzulieferindustrie

About this book deutschenglish

Companies are confronted with an increasingly dynamic market environment. New business models and technologies are transforming entire value chains and industries. This creates enormous competitive pressure and at the same time increases the need to collaborate more closely with industry stakeholders to remain competitive. Especially (automotive) suppliers are under enormous pressure due to high dependencies within the value chain. Therefore, a systematic analysis of the strategic activities of the relevant industry stakeholders is crucial. The results show, that a decisive competitive advantage can be realized through Competitive Intelligence by analyzing the entire industry systematically and continuously.

Using the automotive supply industry as an example, this book shows how automatic information acquisition, analysis, and visualization can be implemented easily and efficiently with the help of machine learning methods such as web and text mining. The Competitive Intelligence process is shown step by step and the implementation is exemplarily illustrated.

Content at a glance

• Introduction to Competitive Intelligence, Web and Text mining as well as Strategic Analysis and Concepts (basics and state of the art of theory and practice)
• Development of a novel procedure model for the entire Competitive Intelligence process using a concrete practical example
• Illustration of a cost-effective and efficient open-source approach to optimizing information-based decision making
• Identification of detailed information needs about the strategic activities of the industry stakeholders including search terms for own implementation
• Demonstration of automatically generated and customizable strategy concepts for the visualization of strategically relevant information
• Basis for the transfer of the approach to other industries and domains

Ihr Werk im Verlag Dr. Kovač

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