Literatur im Fachgebiet BWL Techniques

Eine schlagwort­basierte Auswahl unserer Fachbücher

User Innovation in Techniques (Doktorarbeit)

User Innovation in Techniques

Empirical Studies in the Medical Devices Industry

Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis

Techniques, i.e. systematic activities to accomplish a complex task, play an important role in innovation as they often are a prerequisite for the development of new products or increase the benefit drawn from already existing products. Users are a primary source of new techniques. Even though user-generated techniques are a pervasive phenomenon which…

Adoption Diffusion Innovation Marketing Innovationsmanagement Marketing Techniques