Wissenschaftliche Literatur Strategy

Carsten Bockstette

Jihadist Realism: Countering al-Qaeda’s and the Islamic State’s Communication Strategy

POLITICA – Schriftenreihe zur politischen Wissenschaft

Unter Verwendung eines klassisch-realistischen, empirisch-analytischen Rahmens, der auf Clausewitz's Kriegstheorie basiert, widmet sich dieses Buch der Untersuchung der Kommunikationsstrategien von al-Qaeda und dem Islamischen Staat, um potenziell verwundbare Schwachstellen entlang der kritischen Verbindungen von „ends“ „ways“ und „means“ aufzuzeigen. Diese Studie identifiziert die kritischen Knotenpunkte zwischen der Dschihad-Ideologie, ihren Handlungen, Botschaften und…

Robert Pfeffer

Location and Strategy – Analyzing the Effect of the Local Environment on a Portfolio of Strategy-Performance-Relationships of Bavarian Key-Tech SMEs

Strategisches Management

„Economic activity is distributed unequally across space [...]“ (Ketels, 2013). This insight is not new. It dates back at least to the nineteenth century, when Alfred Marshalls Principles of Economics (1890) offered a first-of-its-kind analysis of the agglomeration of people and economic activity in geographic space.

Paradoxically, the agglomeration of people and economic activity has continued to be one of the most important phenomena throughout the twentieth…

Helmut Wasserbacher

Causal Inference and Causal Machine Learning for Data-Driven Management

Applications in Corporate Finance and Marketing

Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis

The availability of large amounts of data, coupled with artificial intelligence and machine learning as suitable techniques to exploit them, has led to increasing interest in data-driven management. Data are turned into insights, and insights into management decisions.

In the midst of this passion for artificial intelligence, practitioners must remain aware that most machine learning methods maximize predictive performance. This is not the same as identifying…

Oliver Treidler

From the Lisbon Strategy to Europe 2020 and Beyond

Rethinking the Rationale for a Common European Economic Policy

EURO-Wirtschaft – Studien zur ökonomischen Entwicklung Europas

During the last couple of years the lack of competitiveness of many European economies has been brutally exposed. This book presents a detailed analysis of the failed attempt of the European Commission to enhance competitiveness and rethinks the rationale for delegating competences to the EU.

The Lisbon Strategy, which was initiated in 2000, has failed to attain the goal of turning Europe into the most competitive and dynamic economy in the world. In 2010 the…

Urška Štremfel

A Decade After the Lisbon Strategy: Decisive for the Development of the EU and National Educational Space

Schriften zur Europapolitik

For a long time, education had been a more or less neglected policy field in European integration. The Lisbon Strategy (2000) marked the turning point, when education was first recognised as important for the social and economic development of the European Union (EU). Since then, EU cooperation in the field has significantly widened and deepened. Following the implementation of two strategic frameworks for European cooperation in education and training (2000–2010,…

Jana Pölzl

Business Model Innovation as a Business Development Strategy

Schriftenreihe zum Business Development

Vor dem Hintergrund eines sich wandelnden Marktumfeldes begründet durch wirtschaftliche, technologische und gesellschaftliche Trends sehen sich Unternehmen zunehmend gezwungen, neue Wege zur Weiterentwicklung ihres Kerngeschäfts zu finden. Viele Unternehmen reagieren auf diese Entwicklung, indem sie Business Development-Abteilungen etablieren und Geschäftsmodellinnovationen verfolgen. Trotz der hohen Praxisrelevanz von Business Development und…

Mariana Mrázová / Fabian Renger / Attila Czirfusz (eds.)

Global Health Challenges I.

Schriftenreihe Gesundheitswissenschaften

The title of this book has two main focal points: Global Health and Challenges.

Global Health is a relatively new term in Public Health. It requires the healthiness of individuals of whole the world. The paradox in this perspective is, that the pandemic „Covid-19“ is showing us just this item, not only a risk for health of certain regions or for certain risk groups, but for everyone of us – no matter where a person is – on whole the world. A pandemic is global…

Andreas Wild

Strategic supplier cooperation in the automotive industry

Schriftenreihe zum Verhandlungsmanagement

In the automotive industry, suppliers from the consumer electronics and high-tech industry are becoming increasingly relevant, for example in the context of automated vehicles. The carmakers’ purchasing organizations need to understand the power constellation in negotiations with these new suppliers, since negotiating power is the greatest lever for influencing the outcome of negotiations. This study analyzes the importance of organizational sources of power and their…

Ernestine Cathérine Siebert

New Strategic Approaches for Multi-issue Negotiations

Schriftenreihe zum Verhandlungsmanagement

Mit zunehmender Wettbewerbsintensität und Verschiebung von Abhängigkeitsbeziehungen auf globalen Märkten stehen Unternehmen vor der Herausforderung, nicht nur ihre Profitabilität zu gewährleisten, sondern auch zunehmend neuartige und nachhaltige Geschäftsbeziehungen aufzubauen.

Verhandlungen spielen in diesem Kontext eine maßgebliche Rolle, da die Ergebnisse dieser unmittelbar den Unternehmensgewinn beeinflussen und gleichzeitig die Geschäftsbeziehungen mit den…

Laura Angélica Casola

Legal Culture on Human Trafficking in Mercosur

Between the Local and the Global
An Analysis from 2000 to 2016

Schriften zum ausländischen Recht

Mercosur has become a key region for human trafficking. This illegal trade interconnects the four countries by means of a complex criminal matrix and requires concerted governmental strategies in order to counter this phenomenon. However, Mercosur member states had established different regulations, thereby keeping the region from developing a joint strategy. This was to change in 2001 when the bloc emerged as a transnational actor in order to promote cooperation and…