Strategy
Wissenschaftliche Fachliteratur
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Philipp Ellett
Pathways to Sustainable and Climate Neutral Passenger Cars in 2050
Strategical Implications for the Automotive Industry
Schriftenreihe technische Forschungsergebnisse
This book offers a comprehensive, systems-based analysis of how the European passenger car sector can achieve climate neutrality by 2050. Bridging the gap between policy, industry, and scientific research, it introduces a novel calculation model that rigorously compares electric vehicles with combustion engines using renewable fuels across […]
Bijan Khosravani
Customer Relationship Management Practices in Emerging Economies
A Case Study of Iran
MERKUR – Schriften zum Innovativen Marketing-Management
Bijan Khosravani is an internationally experienced management consultant specializing in strategy, marketing, digital CRM, digital transformation, and ICT. Over the past 30 years, he has worked on numerous international projects and consulted organizations such as SAP AG, German Telecom, Vodafone, AEG Electrolux, LEO Pharma, and […]
Oksana Kondratieva
The Language-Centric Approach to Creativity in Translation
TRANSLATOLOGIE – Studien zur Übersetzungswissenschaft
The monograph The Language-Centric Approach to Creativity in Translation focuses on the linguistic dimension of creativity in translation – an aspect often overlooked in favour of cognitive, psychological, cultural, or educational perspectives. Drawing on Quine’s principle of ontological relativity, the study positions translation as a […]
Carsten Bockstette
Jihadist Realism: Countering al-Qaeda’s and the Islamic State’s Communication Strategy
POLITICA – Schriftenreihe zur politischen Wissenschaft
Unter Verwendung eines klassisch-realistischen, empirisch-analytischen Rahmens, der auf Clausewitz's Kriegstheorie basiert, widmet sich dieses Buch der Untersuchung der Kommunikationsstrategien von al-Qaeda und dem Islamischen Staat, um potenziell verwundbare Schwachstellen entlang der kritischen Verbindungen von „ends“ „ways“ und „means“ […]
Maja Borlinič Gačnik/Črtomir Rozman/Andrej Škraba
Decision Support Systems in the Agricultural and Tourism Industries
Schriftenreihe agrarwissenschaftliche Forschungsergebnisse
Agriculture and tourism are two critical sectors that shape the socio-economic landscape of rural areas. In recent years, the diversification of agricultural activities into tourism has become an increasingly important strategy for farm sustainability, economic resilience, and rural development. The monograph Decision Support Systems in the […]
Urška Štremfel
A Decade After the Lisbon Strategy: Decisive for the Development of the EU and National Educational Space
For a long time, education had been a more or less neglected policy field in European integration. The Lisbon Strategy (2000) marked the turning point, when education was first recognised as important for the social and economic development of the European Union (EU). Since then, EU cooperation in the field has significantly widened and […]
Helmut Wasserbacher
Causal Inference and Causal Machine Learning for Data-Driven Management
Applications in Corporate Finance and Marketing
Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis
The availability of large amounts of data, coupled with artificial intelligence and machine learning as suitable techniques to exploit them, has led to increasing interest in data-driven management. Data are turned into insights, and insights into management decisions.
In the midst of this passion for artificial intelligence, […]
Steffen Konstantin Hain
Konzernregisterpublizität
Schriften zum Handels- und Gesellschaftsrecht
Angesichts der lückenhaften Offenlegung von Konzernstrukturen im geltenden Recht und der gleichzeitig bestehenden konzernspezifischen Gefährdungslagen nicht nur für Gesellschafter, Anleger oder Gläubiger entwickelt der Autor einen Regelungsvorschlag, nach dem die konzernrechtlichen Strukturen einer Unternehmensgruppe einheitlich offenzulegen […]
Robert Pfeffer
Location and Strategy – Analyzing the Effect of the Local Environment on a Portfolio of Strategy-Performance-Relationships of Bavarian Key-Tech SMEs
„Economic activity is distributed unequally across space [...]“ (Ketels, 2013). This insight is not new. It dates back at least to the nineteenth century, when Alfred Marshalls Principles of Economics (1890) offered a first-of-its-kind analysis of the agglomeration of people and economic activity in geographic space. [...]
Andreas Wild
Strategic supplier cooperation in the automotive industry
Schriftenreihe zum Verhandlungsmanagement
In the automotive industry, suppliers from the consumer electronics and high-tech industry are becoming increasingly relevant, for example in the context of automated vehicles.
The carmakers’ purchasing organizations need to understand the power constellation in negotiations with these new suppliers, since negotiating power is the […]