Strategy

Carsten Bockstette

Jihadist Realism: Countering al-Qaeda’s and the Islamic State’s Communication Strategy

POLITICA – Schriftenreihe zur politischen Wissenschaft

Unter Verwendung eines klassisch-realistischen, empirisch-analytischen Rahmens, der auf Clausewitz's Kriegstheorie basiert, widmet sich dieses Buch der Untersuchung der Kommunikationsstrategien von al-Qaeda und dem Islamischen Staat, um potenziell verwundbare Schwachstellen entlang der kritischen Verbindungen von „ends“ „ways“ und „means“ aufzuzeigen. Diese Studie identifiziert die kritischen Knotenpunkte zwischen der Dschihad-Ideologie, ihren Handlungen, Botschaften und […]

Robert Pfeffer

Location and Strategy – Analyzing the Effect of the Local Environment on a Portfolio of Strategy-Performance-Relationships of Bavarian Key-Tech SMEs

Strategisches Management

„Economic activity is distributed unequally across space [...]“ (Ketels, 2013). This insight is not new. It dates back at least to the nineteenth century, when Alfred Marshalls Principles of Economics (1890) offered a first-of-its-kind analysis of the agglomeration of people and economic activity in geographic space.

Paradoxically, the agglomeration of people and economic activity has continued to be one of the most important phenomena throughout the twentieth […]

Jana Pölzl

Business Model Innovation as a Business Development Strategy

Schriftenreihe zum Business Development

Vor dem Hintergrund eines sich wandelnden Marktumfeldes begründet durch wirtschaftliche, technologische und gesellschaftliche Trends sehen sich Unternehmen zunehmend gezwungen, neue Wege zur Weiterentwicklung ihres Kerngeschäfts zu finden. Viele Unternehmen reagieren auf diese Entwicklung, indem sie Business Development-Abteilungen etablieren und Geschäftsmodellinnovationen verfolgen. Trotz der hohen Praxisrelevanz von Business Development und […]

Bijan Khosravani

Customer Relationship Management Practices in Emerging Economies

A Case Study of Iran

MERKUR – Schriften zum Innovativen Marketing-Management

Bijan Khosravani is an internationally experienced management consultant specializing in strategy, marketing, digital CRM, digital transformation, and ICT. Over the past 30 years, he has worked on numerous international projects and consulted organizations such as SAP AG, German Telecom, Vodafone, AEG Electrolux, LEO Pharma, and WestLB.

His expertise spans various European countries, the USA, and the Middle East, focusing on enhancing business strategy, […]

Philipp Ellett

Pathways to Sustainable and Climate Neutral Passenger Cars in 2050

Strategical Implications for the Automotive Industry

Schriftenreihe technische Forschungsergebnisse

This book offers a comprehensive, systems-based analysis of how the European passenger car sector can achieve climate neutrality by 2050. Bridging the gap between policy, industry, and scientific research, it introduces a novel calculation model that rigorously compares electric vehicles with combustion engines using renewable fuels across multiple regulatory scenarios and different calculation metrics.

The work critically examines the effectiveness of current […]

Urška Štremfel

A Decade After the Lisbon Strategy: Decisive for the Development of the EU and National Educational Space

Schriften zur Europapolitik

For a long time, education had been a more or less neglected policy field in European integration. The Lisbon Strategy (2000) marked the turning point, when education was first recognised as important for the social and economic development of the European Union (EU). Since then, EU cooperation in the field has significantly widened and deepened. Following the implementation of two strategic frameworks for European cooperation in education and training (2000–2010, […]

Oksana Kondratieva

The Language-Centric Approach to Creativity in Translation

TRANSLATOLOGIE – Studien zur Übersetzungswissenschaft

The monograph The Language-Centric Approach to Creativity in Translation focuses on the linguistic dimension of creativity in translation – an aspect often overlooked in favour of cognitive, psychological, cultural, or educational perspectives. Drawing on Quine’s principle of ontological relativity, the study positions translation as a distinct field of inquiry, arguing for the coexistence of multiple concepts of creativity within Translation Studies, each based on […]

Andreas Wild

Strategic supplier cooperation in the automotive industry

Schriftenreihe zum Verhandlungsmanagement

In the automotive industry, suppliers from the consumer electronics and high-tech industry are becoming increasingly relevant, for example in the context of automated vehicles.

The carmakers’ purchasing organizations need to understand the power constellation in negotiations with these new suppliers, since negotiating power is the greatest lever for influencing the outcome of negotiations.

This study analyzes the importance of organizational sources of […]

Helmut Wasserbacher

Causal Inference and Causal Machine Learning for Data-Driven Management

Applications in Corporate Finance and Marketing

Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis

The availability of large amounts of data, coupled with artificial intelligence and machine learning as suitable techniques to exploit them, has led to increasing interest in data-driven management. Data are turned into insights, and insights into management decisions.

In the midst of this passion for artificial intelligence, practitioners must remain aware that most machine learning methods maximize predictive performance. This is not the same as identifying […]

Maja Borlinič Gačnik/Črtomir Rozman/Andrej Škraba

Decision Support Systems in the Agricultural and Tourism Industries

Schriftenreihe agrarwissenschaftliche Forschungsergebnisse

Agriculture and tourism are two critical sectors that shape the socio-economic landscape of rural areas. In recent years, the diversification of agricultural activities into tourism has become an increasingly important strategy for farm sustainability, economic resilience, and rural development. The monograph Decision Support Systems in the Agricultural and Tourism Industries provides a comprehensive and systematic analysis of how decision support systems (DSS) can […]