Wissenschaftliche Literatur platforms

Karsten Frey

Online Communities as a Source of Innovation

Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis

The perpetual quest for the next innovation remains a great challenge in today’s fast-evolving business environment. In order to capture customer needs and to stay ahead of the competition, firms are increasingly integrating external information sources into their innovation processes. Since online communities and innovation platforms provide an excellent opportunity to access innovation-related information and complementary knowledge at comparatively low costs, they have…

Jernej Turk

Agricultural Policy – Some Theoretical Considerations

Schriftenreihe agrarwissenschaftliche Forschungsergebnisse

This book considers a theory of agricultural policy and its implications for decision making.

There exists a strong and instrumental bond between agricultural economics and agricultural policy. Policy decision making can be as effective as long agricultural economics theory and the empirical modelling results derived support it. A bulk of various information sources related to farm policies can be traced in modern literature where discussions, however, rarely…

Jobst C. Knigge

Hemingway and the Germans

Studien zur Anglistik und Amerikanistik

Germany was not at all Hemingway‘s first choice in Europe like Spain, Italy and France. But the country, its people and its culture played a special role in his life. He made several trips to German speaking countries, some as a reporter,some for long vacations. Here he learnt so much German that he could communicate with the people. He liked to show off his knowledge calling himself „Hemingstein“ and scattering his books with German expressions. [...]

Mathias Kube

The Economics of Open Innovation

Essays on Private and Public Actors in Systems of Innovation

Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis

In today‘s globalized world innovation plays a major role. For states, the generation of new knowledge through innovations impacts the economic development and the standard of living. For companies, innovation is crucial to achieve competitive advantage. Specifically the concept of Open Innovation has been advocated to improve innovative performance. This book explores the economics of Open Innovation in ‘Systems of Innovation‘ and related opportunities with a focus on…

Moritz Mink

Value Creation in Business-to-Customer and Customer-to-Customer Relationships

Three Empirical Studies

MERKUR – Schriften zum Innovativen Marketing-Management

This book covers two very relevant occurrences of customer relationships: The classical dyadic relationships between providers and its customers (B2C) and the more recent customer-to-customer relationships (C2C). Owing to the tremendous increase in customer connectivity through the web 2.0 and social media, especially the latter is rapidly gaining importance.

As a start, we introduce three quantitative/behavioral characteristics of classical B2C relationships:…

Matthias Handrich

The Power of Co-Creation

Managing Customer Co-Creation of Technology-Based Services

Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis

Customer co-creation has become the next frontier in service and innovation management. Driven by the rise of the internet customers can actively engage in the development and delivery of products and services thereby taking innovation to the next level. The recent success of social media platforms and e-commerce shops impressively document the popularity of co-created technology-based services.

Despite this high practical relevance the concept of customer…

Andreas Albers

Commercialisation of Context-Sensitive Mobile Attention in Mobile Media Markets

Market Engineering Recommendations for Mobile Marketing Providers

Schriften zum Mobile Commerce und zur Mobilkommunikation

In a society of growing information overflow, it becomes increasingly difficult for enterprises to attract the attention of consumers for marketing campaigns promoting their products and services. In this regard, mobile media offers advertisers a highly personal communication channel to their recipients. Thereby, context information provided by the mobile network allows advertisers to target their Mobile Marketing campaigns towards the momentary usage situation of mobile…