Literatur im Fachgebiet BWL Paid Search

Eine schlagwort­basierte Auswahl unserer Fachbücher

Optimal Search Engine Marketing (Doktorarbeit)

Optimal Search Engine Marketing

Electronic Commerce, Marketing & Finance

This book focuses on search engine marketing (also called paid or sponsored search), which has grown into a multibillion-dollar business that attracts $1 of every $2 spent on online marketing. The author’s aim is to provide advertisers with recommendations on how to optimize their company’s search engine marketing. Because of the complex generalized,…

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