Networks

Miroslav Čovan / Anna Barnau

The Culture of Latin Inscriptions in Slovakia – New Findings in Epigraphy

Schriften zur Kulturgeschichte

This scholarly monograph presents a new perspective on the study of Latin inscriptions in Slovakia. Inscriptions are inseparable from the objects that bear them—whether monumental architecture, funerary monuments, or small everyday artefacts—and therefore preserve unique connections between text, material, and historical context. [...]

Daniela Mast

Understanding and Predicting Demand Through Visual Characteristics and Neural Networks

Electronic Commerce, Marketing & Finance

Every season, online fashion retailers are confronted with the questions, which products to order and in what quantity. These questions are particularly important, because replenishment is difficult due to the short selling season and fashion products are perishable. Therefore, knowledge about typical product sales patterns and precise […]

Asrat Mekonnen Gobachew

Supply Chain Performance Optimization under Demand Uncertainty

QM – Quantitative Methoden in Forschung und Praxis

This book presents a comprehensive model for businesses to optimize their supply chain performance. It focuses on balancing supply chain costs and customer service levels in distribution networks.

The book takes readers on a transformative journey through the world of supply chain optimization, starting with a deterministic […]

Anna Wiehl / Nina Savarini (Hrsg.)

Media Networks Now & Then – Netzwerke der Intermedialität

Festschrift für Jürgen E. Müller

Schriften zur Medienwissenschaft

Netzwerke und Intermedialität – die Faszination des medialen ‘Dazwischen und Miteinanders‘ steht im Fokus dieses Sammelbandes. Von Facebook über YouTube bis Kino, von Radio und Fernsehen bis zu historischen Presserzeugnissen – Media Networks Now & Then, eine Festschrift für Jürgen E. Müller, zeichnet ein differenziertes Bild digitaler […]

Jörg Burkhardt

Kampagnenmanagement in Social Networks

Kundengewinnung und Kundenansprache am Beispiel von Versicherungsunternehmen

Studien zum Konsumentenverhalten

Die sich im Zuge der fortwährenden Etablierung von Online-Anwendungen und der Digitalisierung schnell verändernden Kundenanforderungen stellen auch Versicherungsunternehmen vor neue Herausforderungen, da sich Social Networks im Kampagnenmanagement zu einem essenziellen Interaktionskanal für bestehende und potenzielle Kunden entwickelt haben. […]

Marek Krawiec / Lidia Taillefer / María Felicidad Tabuenca Cuevas / Fidel Çakmak (eds.)

Foreign Language Learning and Teaching: Current State of Practice and Research

LINGUA – Fremdsprachenunterricht in Forschung und Praxis

The volume Foreign Language Learning and Teaching: Current State of Practice and Research is a new contribution to the discussion about FL education. The articles, by both EFL and GFL teachers, describe recent practices and research implemented in this area. The book is divided into two parts: the first presents articles in English, and […]

Johannes Ixmeier

The Influence of Transnational Strategies on Global Production Networks

Conceptual Background and Selected Theoretical and Empirical Aspects

Strategisches Management

In this book the strategic alignment of multinational manufacturing companies is investigated, incorporating research streams from operations, strategic and international management. Grounding on the paradigms of the transnational strategy, the author analyzes the configuration and coordination of global manufacturing systems on a strategic […]

Sebastian Möbus

Social Networks and the Organizational Knowledge Transfer Process

Relational and Structural Effects on the Micro-Phase of Knowledge Acquisition

Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis

The capability to effectively transfer and leverage knowledge from all kinds of resources has become one of the important sources of competitive advantage, innovativeness, and sustained firm performance. Prior research has shown that the internal social networks of a firm contribute to the transfer of knowledge. The knowledge transfer process, […]

Rainer Matischek

Real-Time Communication MAC Protocols for Wireless Sensor Networks

For Automotive and Industrial Applications

Schriftenreihe technische Forschungsergebnisse

The ongoing integration and miniaturization of computing and wireless communication devices has enabled a multitude of new applications. While the most obvious example of the advance of the last few years is the mobile phone, another promising wireless application is emerging from a recent field of research, „Wireless Sensor Networks“ (WSN). […]

Hanna Pułaczewska

Adolescence with Polish in a German Town

The Case of Regensburg

PHILOLOGIA – Sprachwissenschaftliche Forschungsergebnisse

Already in the first generation of children born abroad to migrant parents, a language shift to the language of the host country and a loss of the heritage language frequently occurs. While some migrant parents talk to their children in their own mother tongues, a contrary scenario is no exception. In families including a Polish speaking parent […]