international management
Wissenschaftliche Fachliteratur
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Christoph Lautsch
Developing a Cross-Cultural Digital Leadership Maturity Model for German SMEs in China
Deutsche KMUs mit chinesischen Tochtergesellschaften stehen an einem strategischen Scheideweg. Sie müssen sich entweder für eine stärkere Diversifizierung außerhalb Chinas oder für eine intensivere Lokalisierung innerhalb Chinas entscheiden. Die daraus resultierende Lokalisierungswelle 2.0 verstärkt die Forderung nach einem Führungskonzept, […]
Bijan Khosravani
Customer Relationship Management Practices in Emerging Economies
A Case Study of Iran
MERKUR – Schriften zum Innovativen Marketing-Management
Bijan Khosravani is an internationally experienced management consultant specializing in strategy, marketing, digital CRM, digital transformation, and ICT. Over the past 30 years, he has worked on numerous international projects and consulted organizations such as SAP AG, German Telecom, Vodafone, AEG Electrolux, LEO Pharma, and […]
Nicole Franziska Richter
Internationalisation and Firm Performance
An Empirical Analysis of German Manufacturing Firms
The internationalisation and performance relation is subject to a controversial discussion: rationales and empirical results range from a linear positive or negative link to different curvilinear models – a conflict resolved in this paper. First, this book offers a comprehensive review of international business theory and past research. […]
José Luis Vallejo García
Intercultural Competence
A Conducive Factor of Managers‘ Readiness for Organizational Change
This book concerns intercultural competence and its impact on managers’ readiness for organizational change. According to the analysis presented in this study, managers who are culturally competent are significantly more likely to embrace organizational change and therefore better prepared for the new managerial challenges of […]
Julia Kornacker
Budgeting Under the Impact of Contextual Factors
Empirical Evidence from German Multinational Enterprises in China
Schriften zum Betrieblichen Rechnungswesen und Controlling
Die Globalisierung und der zunehmende Wohlstand in aufstrebenden Nationen führen zu einem Bedeutungszuwachs des internationalen Controllings im Alltag vieler Unternehmen. Denn der weltweit konsistente Einsatz von Controllinginstrumenten in global verteilten Tochtergesellschaften stellt multinationale Konzerne oft vor große Herausforderungen. […]
Johannes Ixmeier
The Influence of Transnational Strategies on Global Production Networks
Conceptual Background and Selected Theoretical and Empirical Aspects
In this book the strategic alignment of multinational manufacturing companies is investigated, incorporating research streams from operations, strategic and international management. Grounding on the paradigms of the transnational strategy, the author analyzes the configuration and coordination of global manufacturing systems on a strategic […]
Stephanie Rohac
Individual Cultural Intelligence
A Comparison to Other Individual Models of Intercultural Success, Its Assessment, and Individual Cross-Cultural Metacognition in Learning and Training
RELEVANCE.
Organizational success in international business depends heavily on the individual’s ability to manage cross-cultural interaction. There is a growing organizational demand to assess and train individual’s cross-cultural flexibility and self-regulated learning ability in cross-cultural contexts. Individuals need to cope with […]