Digitization

Noreen Y. R. Geenen

The New Organizational Change: An Employee Identity-Related Psycholinguistic Approach

Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis

Diese Dissertation beleuchtet die Herausforderungen der Digitalisierung und Globalisierung für die Identität von Arbeitnehmern, die technisch getriebenen organisationalen Veränderungen ausgesetzt sind. Sowohl die Digitalisierung als auch die Globalisierung stellen den Arbeitnehmer vor die Herausforderung neue Technologien zu adaptieren.

Martin Krikken

The Organizational Response to Remote Service Delivery

A Competence-Based Exploration of Remotability in the Capital Goods Sector

Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis

Fueled by the arrival of the Internet, modern technologies have been gradually relaxing the need for physical proximity between service providers and service objects, which has long been considered a major burden for global service delivery. The utilization of remote service delivery, in particular, puts service providers in the promising position to offer service elements to service objects at any given location and at any given time. […]

Philipp Spreer

The Adoption of Interactive Service Technologies

Empirical Evidence from the Retail Industry

MERKUR – Schriften zum Innovativen Marketing-Management

Digitization is assumed to be the most far-reaching social and economic revolution since time immemorial and highly impacts the appearance of brick-and-mortar retailing. Interactive service technologies are expected to be particularly promising elements of the digital transformation in retailing. However, these approaches have not made a substantial breakthrough yet. This book explains why the adoption of technology users is not as evident as […]