Wissenschaftliche Literatur Decision Support
Eine Auswahl unserer Fachbücher
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Veit Köppen, Roland M. Müller (Eds.)
Business Intelligence: Methods and Applications
Essays in Honor of Prof. Dr. Hans-J. Lenz
Studien zur Wirtschaftsinformatik
This Festschrift is a collection of articles by colleagues and (former) students of Prof. Hans-J. Lenz to honor his work in the field of Business Intelligence.
The 18 articles provide interesting insights into many methods and applications of this innovative topic, such as data warehousing, statistics, graphical models, data mining and decisionsupport techniques, as well as forecasting, simulation, and controlling. [...]
Business IntelligenceData MiningData WarehousingDecision SupportInformaticsInformatikProf. Dr. Hans-J. LenzStatisticsMartin H. Wenderoth
Four-Phase-Model for the Implementation of Shared Services
This thesis focuses on the implementation and conception of shared services within large-scale enterprises in Germany. The review of the existing literature, publications and studies concerning the shared service concept led to the conclusion that shared services are discussed in a comprehensive way in practice and science. However, at the same time, the publications appear to highlight only certain aspects of the concept.
The main objective of this thesis is…
BetriebswirtschaftslehreDezentralisierungFührungImplementierungInterne DienstleistungenManagementOrganisationOutsourcingShared ServicesStrategisches ManagementTransaktionskostenVerwaltungsbereicheZentralisierungThomas Görtz
Keyword Advertising and Dynamic Pricing
An Integrated Model and its Application to an Online Market Place
QM – Quantitative Methoden in Forschung und Praxis
The emergence of Keyword Advertising as a special form of personalized online advertisement has played an indispensable role in the success of web search engines. The costs for Keyword Advertising are determined by a generalized auction that is conducted for every single search query entered in by a user. So far, current Keyword Advertising models rely on a calculation of revenue that assumes the value per keyword is fixed. This approach, however, does not take into…
Dynamic PricingDynamic ProgrammingKeyword AdvertisingMarketingOnline-WerbungOnline Market PlaceRevenue ManagementSearch Engine MarketingSponsored SearchStochastic SimulationWirtschaftsinformatikSebastian Velten
Discrete Location Problems with Flexible Objectives
Logistik-Management in Forschung und Praxis
Mathematical location theory is one of the most active fields in the area of Operations Research. This importance is on the one hand due to the multitude of interesting structural properties of these problems. On the other hand, mathematical location models have been used for decisionsupport in a large number of practical applications. In most of these applications the set of possible locations is discrete and finite. Therefore, discrete location models should be applied…
BetriebswirtschaftslehreBranch and CutComputational StudyHeuristicsLocation TheoryLogistik-ManagementMathematical ModelingMixed-Integer Linear ProgrammingOperations ResearchMargita Altus
DecisionSupport for Conceptual Database Design Based on the Evidence Theory
An Intelligent Dialogue Interface for Conceptual Database Design
Forschungsergebnisse zur Informatik
The aim of this work is to present a database design information system, which integrates two important cornerstones of communication. On the on side, it provides an intelligent dialogue interface for conceptual database design; the interactive behaviour of a design dialogue interface facilitates the communication of consistent design information. On the other side, the design information system serves as design information mediator in human-human communication.…
CommunicationDatabase design systemDempster-Shafer theoryDesign methodologyExtended entity-relationship modelInformatikIntegrity constraintsMeta-data modellingUser modellingClaudia Oertel
Betriebsaufgabe und Rückzugsstrategien in der Landwirtschaft
Schriftenreihe agrarwissenschaftliche Forschungsergebnisse
Agrarstruktureller Wandel und fortlaufender Anpassungsdruck auf die landwirtschaftlichen Unternehmen rücken die Betriebsaufgabe bzw. den sukzessiven Rückzug aus der landwirtschaftlichen Produktion als eine Option für die Betriebsplanung immer stärker in den Vordergrund. Die vorliegende Arbeit enthält sowohl einen inhaltlichen Überblick über die landwirtschaftliche Betriebsaufgabe als auch ein Konzept für einen Planungsansatz im Sinne eines "Betriebsabwicklungsplanes". Im…
AgrarwissenschaftBetriebswirtschaftslehreDatenbankenDecision Support SystemEntscheidungstabellenEntscheidungsunterstützungssystemExpertensystemAndreas Schirmer
Project Scheduling with Scarce Resources
Models, Methods, and Applications
Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis
Project scheduling deals with the allocation of scarce resources to activities over time. This conceptual framework embraces a multitude of management problems such as the sequencing of jobs in make-to-order production, the planning of courses in professional training, and the assigning of staff under flexible working conditions.
All such problems are notorious for being algorithmically intractable. For such problems, the author details a number of models which…
ApplicationsApplikationBetriebswirtschaftslehreHeuristic methodsHeuristische MethodeManagementModellingProject schedulingResource allocation