PPP

Eine schlagwort­basierte Auswahl unserer Fachbücher

The Impact of Public Brands on the Development of Trust-based Cooperations between Public Institutions (Doktorarbeit)

The Impact of Public Brands on the Development of Trust-based Cooperations between Public Institutions

MERKUR – Schriften zum Innovativen Marketing-Management

This dissertation presents a novel perspective on cooperation activities in the public sector by introducing the brand concept to support the efforts of public institutions in their attempt to successfully develop relationships with cooperation partners. In line with a current research stream in marketing science,..

Literatur: PPP / Eine Auswahl an Fachbüchern aus dem Verlag Dr. Kovač