Literatur: Elation

Eine schlagwortbasierte Auswahl unserer Fachbücher

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Regionalism and Political Instability in West Africa: Developments, Challenges and Prospects (Dissertation)

Regionalism and Political Instability in West Africa:
Developments, Challenges and Prospects

Schriften zur internationalen Politik

The study of regions is critical to our understanding of global politics. Post-colonial West Africa has for decades attracted international headlines for many bad reasons. Central among these are various acts of political instability involving military coups, civil wars, irredentists [...]

Colonialism, Corruption, Democracy, Economic Development, Good Governance, International Relations, Political Instability, Regionalism, Terrorism, Transnational Organised Crimes

Trennlinie

Taxonomic Approach to Consumer Innovativeness (Doktorarbeit)

Taxonomic Approach to Consumer Innovativeness

Relationship Between Patterns of Consumers‘ Personality Characteristics and Innovativeness

Studien zum Konsumentenverhalten

Relevant variables determining personality characteristics related to innovativeness Presentation of different consumer types Managerial and academic implications

Target Groups.

Lecturers and students of consumer behavior and [...]

Cluster Analysis, Consumer, Consumer Pattern, Innovativeness, Marketing, Personality Characteristics, Personalmanagement, Taxonomy, Technological Products, Theory of Planned Behaviour

Trennlinie

Value Creation in Business-to-Customer and Customer-to-Customer Relationships (Dissertation)

Value Creation in Business-to-Customer and Customer-to-Customer Relationships

Three Empirical Studies

MERKUR – Schriften zum Innovativen Marketing-Management

This book covers two very relevant occurrences of customer relationships: The classical dyadic relationships between providers and its customers (B2C) and the more recent customer-to-customer relationships (C2C). Owing to the tremendous increase in customer connectivity through the web 2.0 [...]

Betriebswirtschaftslehre, C2C, Customer-to-Customer Interaction, Customer Relationships, Marketing, Online Forum Management, Online Marketing, Relationship Characteristics, Relationship Marketing, Service Marketing, Service Quality, Soziale Medien, Virtual Communities

Trennlinie

Entstehung und Generierung von Kundenwertpotenzialen im Web 2.0 (Doktorarbeit)

Entstehung und Generierung von Kundenwertpotenzialen im Web 2.0

Eine analytische Betrachtung unter Berücksichtigung des Social Media Monitoring

Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis

Durch die weitreichenden Entwicklungen des Social Web hat sich in den vergangenen Jahren nicht nur ein Wandel im Selbstverständnis des Kunden vollzogen, vielmehr sind auch im Hinblick auf das Customer Relationship Management maßgebliche Veränderungsprozesse zu verzeichnen. Damit einhergehend ist [...]

Customer Integration, Customer Relationship Management, Konstrukt Kundenwert, Kundenintegration, Kundenwertpotenzial, Marketing, Social Commerce, Social CRM, Social Media Monitoring, Social Web, Soziale Medien, Web 2.0, Wirtschaftsinformatik

Trennlinie

Dependency Modeling and Value-at-Risk Forecasts for Financial Portfolios (Doktorarbeit)

Dependency Modeling and Value-at-Risk Forecasts for Financial Portfolios

Finanzmanagement

Forecasting Value-at-Risk (VaR) for financial portfolios is a staggering task in financial risk management. The turmoil in financial markets as observed since September 2008 called for more complex VaR models, as "standard" VaR approaches failed to anticipate the collective market [...]

Copulas, Dependency Modeling, Dynamic Conditional Correlations, Financial Crisis, Finanzwirtschaft, Ökonometrie, Statistik, Validity Spillover, Value-at-Risk

Trennlinie
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Eine Auswahl an Fachbüchern aus dem Verlag Dr. Kovač.