Pascal WeichbrodtIntrapersonale und apersonale Bedingungen des Promotorenverhaltens

About this book deutschenglish

In “Intrapersonale und apersonale Bedingungen des Promotorenverhaltens” the author examines crucial behaviour of individuals in the innovation process – the behaviour of promotors and champions.

Grounded on different theories, the author develops a theoretical framework in which organisations have the necessity to innovate. To bring an innovation to a successful end, participating individuals have to behave in a special kind of way – like promotors or champions. To identify new determinants of these behaviours, an empirical study of German firms was realised. Based on 157 data samples, the author conducted a complex statistical analysis, which adds new insights to the explanation of these special behaviours.

Based on this new comprehension of these phenomena the author provides new recommendations for organisations to raise the probability of a successful innovation.