Pascal WeichbrodtIntrapersonale und apersonale Bedingungen des Promotorenverhaltens
Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis, volume 473
Hamburg 2017, 408 pages
ISBN 978-3-8300-9456-2 (print) |ISBN 978-3-339-09456-8 (eBook)
About this book deutschenglish
In “Intrapersonale und apersonale Bedingungen des Promotorenverhaltens” the author examines crucial behaviour of individuals in the innovation process – the behaviour of promotors and champions.
Grounded on different theories, the author develops a theoretical framework in which organisations have the necessity to innovate. To bring an innovation to a successful end, participating individuals have to behave in a special kind of way – like promotors or champions. To identify new determinants of these behaviours, an empirical study of German firms was realised. Based on 157 data samples, the author conducted a complex statistical analysis, which adds new insights to the explanation of these special behaviours.
Based on this new comprehension of these phenomena the author provides new recommendations for organisations to raise the probability of a successful innovation.
Keywords
EigeninitiativeEigenverantwortungInnovationInnovationsmanagementProaktivitätProjektmanagementPromotorenmodellPromotorenverhaltenProzesssteuerungWirtschaftspsychologieIhr Werk im Verlag Dr. Kovač
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