Senden Sie uns eine eBook-Anfrage
Sie können diesen Titel als eBook erwerben
Falls Sie die Konditionen für den Erwerb des eBooks erfahren möchten, senden Sie uns bitte Ihre Email-Adresse und wir melden uns bei Ihnen.
The Adoption of Interactive Service Technologies
Empirical Evidence from the Retail Industry
- in englischer Sprache -
Digitization is assumed to be the most far-reaching social and economic revolution since time immemorial and highly impacts the appearance of brick-and-mortar retailing. Interactive service technologies are expected to be particularly promising elements of the digital transformation in retailing. However, these approaches have not made a substantial breakthrough yet. This book explains why the adoption of technology users is not as evident as assumed. It significantly advances the…
