Doktorarbeit: Strategische Problemformierung in kleinen und mittleren Unternehmen

Strategische Problemformierung in kleinen und mittleren Unternehmen

Best Paper Award der SKM & CBSM 2013

Buch beschaffeneBook-Anfrage

Strategisches Management, volume 183

Hamburg , 430 pages

ISBN 978-3-8300-8719-9 (print) |ISBN 978-3-339-08719-5 (eBook)

About this book deutschenglish

Every company is principally confronted with strategic problems, which it has to approach simultaneously as risks to solve and as opportunities to use. In processes of strategic formations, changes in law, like the legally demanded turn to renewable energy in the energy industries, the technological or demographic change, have to be included, in order to ensure sustainable competitive advantages. A specific challenge in these processes is the high complexity and ambiguity of the strategic formulation of the problem.

That is why this research project is dealing with the questions of how, by whom as well as by which means strategic problems are perceived and formulated in small and middle sized companies. Based on individual and organisational theories of cognition as well as theories of perfomativity, these questions are qualitatively approached, using interviews and cognitive causal maps on the individual as well as on the collective level.

The data analysis takes into account both content elements such as strategic actors in strategic problem formation processes as well as procedural aspects, such as micro-political tactics, verbal and nonverbal expressions and the role of power. For the empirical study companies were chosen in a technology region in central Thuringia, which structure is characterized by both industrial and craft shops as well as by a high scientific and research potential. For the empirical approach small and medium companies of plant engineering, electrical engineering and mechanical engineering as well as enterprises in the packaging and automotive supplier industry have been chosen.

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