Ralf Woll (Hrsg.)Handhabung von Maßstäben für schwerquantifizierbare Qualitätsmerkmale

About this book deutschenglish

The scope of the research project MeGeQuS was the development of scales for difficult to quantify characteristics in product development. The developed concept allows creating, handling, modifying and deleting of these scales. The research project was supported by the Deutsche Forschungsgemeinschaft (German Research Foundation, DFG).

To reach the objective of the project, a four level model was developed. The model consists of an environment-level, a perception-level, a utility-level and a specification -level. On these levels, methods like the Repertory Grid Technique, the Analytic Hierarchy Process or the Analytic Network Process were applied to support the creation of the scales. Accompanying the development of the concept, different workshops were carried out. During these workshops, different methods of resolutions were validated and evaluated. Exemplary products used were motorcycles and motorcycle accessories. To check the applicability of the identified methods, preliminary studies were carried out by using smartphones. The final validation of the concept was part of a 3-day TestDrive at the Brandenburg University of Technology Cottbus-Senftenberg. Based on the TestDrive the MeGeQuS-concept could prove its applicability.

To support the usability of the concept, a database-supported demonstrator was developed. The demonstrator was based on the four-level model and supports the application of different methods of quality management during product development.

The MeGeQuS constitutes an important input to support product development. At different stages of a product development process, it is possible to create and to modify scales. One important characteristic of these scales are the customer integration and the consideration of competitor's products. In this way, the purchase decision processes at the point of sale can be modeled.