Daniel ZimmermannDie Auswirkungen von Urteilsheuristiken auf die Unternehmensführung von Gründungsunternehmen im Kontext des unternehmerischen Scheiterns

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Entrepreneurs are often faced with decisions under uncertainty. Insights from psychology have shown that people tend to apply judgmental heuristics in decision-making under uncertainty. The application of these heuristics is often performed unconsciously and automatically. Judgmental heuristics can help to make decisions quickly and easily under uncertainty. However, these heuristics can also lead to major errors and biased decision-making.

This dissertation examines the impact of judgmental heuristics on entrepreneurial decision-making in newly founded ventures in the context of entrepreneurial failure. In particular, it is examined whether there is a correlation between the use of judgmental heuristics and the failure of start-up companies. In the theoretical part of the dissertation a model is developed that explains the relationship between decision-making under uncertainty, the application of judgmental heuristics, and entrepreneurial failure. Subsequently, different hypotheses are derived from this model. These hypotheses are then tested in the empirical part by using a quasi-experimental study.

Ihr Werk im Verlag Dr. Kovač

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Dissertation veröffentlichen