Philipp LehmannDie Werbefunktion der Marke im Rahmen der neuen Funktionenlehre im Markenrecht
Auswirkungen von Werbewert und Markenpersönlichkeit auf den funktionellen Markenschutz
Studien zum Gewerblichen Rechtsschutz und zum Urheberrecht, volume 114
Hamburg 2014, 222 pages
ISBN 978-3-8300-7595-0 (print) |ISBN 978-3-339-07595-6 (eBook)
About this book deutschenglish
The work is concerned with the legal developments within trademark law from the former limitation to the indication-of-origin function to a multifunctional protective system. The effects of the recognition of additional trademark functions in addition to the indication-of-origin function are shown on the example of the advertising function. Especially, the advertising function is described with regard to the legal, economic and sociological specifics. The overall focus in this context is the development of the term "use as a trademark" in relation to the doctrine of a multifunctional trademark system, in particular the advertising function. Subsequently, the effects of a multifunctional trademark system on the elements of the offense as well as the barriers to protection within the German Trademark Act are constituted, again, using the advertising function as an example. In this regard the highest-court case-law of the German Federal Court and the European Court of Justice is illustrated and critically analyzed with regard to the application of the economical trademark functions.Keywords
AdwordsBrand EquityFunktionenlehreKeyword AdvertisingMarkenimageMarkenpersönlichkeitMarkenrechtWerbefunktionIhr Werk im Verlag Dr. Kovač
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