about this bookdeutsch english Martin Gebhardt combines the topics of new media, event culture and learning at museums and analyses German and British museum websites and Facebook pages to see how museums in the 21st century communicate with their audiences. The findings enhance the discussion on the use of museums as cultural institutions and show the potentials the internet poses to museums. The first part presents a theoretical background for the relevant topics in this book, which is the basis for the practical analysis in part two. This is as the centre of the book and analyses the information presented by the institutions as well as communication between the museums and their visitors. It gives special focus to qualitative comments by visitors. The third part links the theory with museum practice: the author interviewed eleven Heads of Department at the British Museum on relevant issues for museums in the 21st century. Links become evident as this book allows comparisons between German and English museum strategies.
keywords21. Jahrhundert Blockbuster British Museum Facebook Geschichtsdidaktik Homepage Mediengesellschaft Museum Webseite
Ihr Werk im Verlag Dr. Kovač
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