Dissertation: Taxonomic Approach to Consumer Innovativeness

Taxonomic Approach to Consumer Innovativeness

Relationship Between Patterns of Consumers‘ Personality Characteristics and Innovativeness

Studien zum Konsumentenverhalten, volume 51

Hamburg , 232 pages

ISBN 978-3-8300-7260-7 (print)

ISBN 978-3-339-07260-3 (eBook)

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About this book

  • Relevant variables determining personality characteristics related to innovativeness
  • Presentation of different consumer types
  • Managerial and academic implications

Target Groups

  • Lecturers and students of consumer behavior and marketing
  • Marketing professionals in the consumer electronics industry

Keywords

Cluster AnalysisConsumerConsumer PatternInnovativenessKonsumentenverhaltenMarketingPersonality CharacteristicsPersonalmanagementTaxonomyTechnological ProductsTheory of Planned Behaviour

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