Christian Erik SchultzTaxonomic Approach to Consumer Innovativeness
Relationship Between Patterns of Consumers‘ Personality Characteristics and Innovativeness
Studien zum Konsumentenverhalten, volume 51
Hamburg 2013, 232 pages
ISBN 978-3-8300-7260-7 (print)
ISBN 978-3-339-07260-3 (eBook)
About this book
- Relevant variables determining personality characteristics related to innovativeness
- Presentation of different consumer types
- Managerial and academic implications
Target Groups
- Lecturers and students of consumer behavior and marketing
- Marketing professionals in the consumer electronics industry
Keywords
Cluster AnalysisConsumerConsumer PatternInnovativenessKonsumentenverhaltenMarketingPersonality CharacteristicsPersonalmanagementTaxonomyTechnological ProductsTheory of Planned BehaviourYour book at Dr. Kovač Publishing House
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