Kolja Nils Gosch Unterschiede in der Interpretation und Akzeptanz global verbindlicher Regeln innerhalb Multinationaler Unternehmen

Eine Untersuchung unter besonderer Betrachtung der Kultur

Probleme und Chancen der Globalisierung, volume 8

Hamburg 2013, 368 pages

ISBN 978-3-8300-7188-4 (print)
ISBN 978-3-339-07188-0 (eBook)

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The book is an addition to the international management literature and the intercultural management literature. It provides a possible way to deal with the global-local dilemma. It is shown that the global-local dilemma primarily negatively affects the possibilities to gain competitive advantage from standardizing the primary activities. Therefore potential competitive advantages from standardizing (i. e. regulating) the secondary activities become the focus of closer attention.

Within multinational enterprises/multinational companies that operate on basis of foreign direct investments there are certain rules which the parent company intends to be binding to all foreign subsidiaries. Yet empirical evidences prove that in some foreign business units some of those rules are not complied with.

This book for the first time provides an extensive inquiry in why individuals or employees respectively do not act according to the rules. It is analyzed which factors influence this dysfunctional outcome and how in particular those factors affect the respective outcome. Based on explorative theoretical as well as empirical findings a set of concerted management instruments is introduced which can be used to exert influence on the employees’ compliance with internal rules. Thus the positive effects of certain rules on effectivity and efficiency of operational sequences can be internalized to an optimized degree.

keywords

Akzeptanz Anreizsysteme Compliance Global-Local-Dilemma Globalisierung Interkulturelles Management Internationales Management Interpretation Koordination Regeln Regulierung Sekundäraktivitäten Standardisierung

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