Josip JovicIdentifikation der Einflussfaktoren auf die Nutzungsintention des neuen integrierten Mobilitätskonzeptes Mobility-as-a-Service

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Mobility-as-a-Service (MaaS) represents a new mobility concept and is widely regarded as the next paradigm shift in mobility.

The core idea of MaaS is the bundling of different transport modes through a platform that enables an integrated mobility package tailored to the users‘ needs. Based on the integration of these mobility solutions, MaaS aims to offer an improved possibility of multi- and intermodal travel, so that the concept is seen as an attractive alternative to owning a car.

Due to its novelty, MaaS has not yet been widely adopted, both in scientific literature as well as in practical applications. As such, particularly on the demand side, the motivational and psychological determinants that influence users' intentions to adopt MaaS offerings have not been sufficiently researched to date.

Consequently, this study explores the extent to which potential users are willing to adopt this new mobility concept. For this purpose, influencing factors and their impact on the intention to use Mobility-as-a-Service are derived theory-based and are verified in a quantitative empirical study with potential MaaS users.

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